Who We Are
About Vitalyte Sports Nutrition
Forty years ago our founder, Bill Gookin, had a vision. He wanted to provide athletes world wide with a healthy alternative to the high sugar high sodium sports drinks that were on the market. Bill being the biochemist he was, put on his lab coat and started analyzing, researching, tinkering and thinking. Finally he emerged with what would be the world's first true isotonic sports beverage. Our dedicated founder had created a formula that was glucose based and low in sugar and sodium. His new drink was different than any other sports beverage and he knew his concept might not be openly accepted because it was different. But Bill never really cared much what other people thought. What he really cared about was helping people and brining the consumer a product that really was effective. So he went to work spreading the good word about his drink he named "Gookinade." Bill worked tirelessly mixing and packaging and selling his electrolyte formula. The entire family took part, taping up boxes, putting stamps on envelopes, whatever it took to keep the business going. Bill's garage served as "Gookinade Headquarters" until finally the brand grew large enough to move on. And move on it has! Our new name is "Vitalyte" and we have added four new products to our line, Tri Phase, Complete Recovery and Chia Surge (link to those pages). Each product has been scientifically formulated to Bill's high standards for peak performance. And we did it that way because Bill based our company on building quality products that help people achieve their goals. We have also traded in the rickety wooden garage door at the family home in Mira Mesa, CA for a strong and sturdy metal door that opens to a large warehouse at our corporate location in Escondido, CA. It is safe to say that "we are all grown up!" But not really because you see at Vitalyte we believe that you never stop learning and you are always evolving and improving. That's why this year, as a part of our 40th Anniversary Celebration, we are unveiling our new look and we have to say that 40 has never looked or felt better for us!
So whether you are a first time consumer or a long time Vitalyte customer, welcome to our site! We'd love to hear your Vitalyte story so feel free to contact us and share your experience. Stay happy, stay healthy and stay hydrated!