Vitalyte Comes to the Rescue to Wildland Firefighters
When: July 22, 2009
Contact: Evan DeMarco, VP of Sales (720) 331-1129
(San Diego, CA) Vitalyte is pleased to announce its 2009 relationship with Coyote Camp in Ft. Collins, CO, your One-Stop-Shop opportunity for field-ready food products. Whether you’re a Fire Fighter, USAR Specialist, SAR Member, Dive Rescue Member, Law Enforcement, or Outdoor Enthusiast and Recreationalist, Coyote Camp meets the nutritional needs of its customers while you’re in the field. By offering a variety of high quality, ready-to-eat products in sizes that fit readily into line gear or pack, Coyote Camp products are not only delicious, but nutritionally clean-burning. It takes more than calories to fuel hard-working Fire Fighters. Replenishing their bodies during and after Fire Operations is vital to maintaining a strong firefighting crew. Coyote Camp ensures the complete replenishment of these crews and now offers Vitalyte as its electrolyte replacement in each meal to round out nutritional intake. Offering the best electrolyte replacement solution on the market, Vitalyte’s scientifically designed system combines the three main principles in electrolyte replacement, creating the perfect hydration system for any body. Vitalyte’s formula replenishes, energizes and revitalizes, all while maintaining the ideal electrolyte balance for achieving optimal hydration.
Battling wildfires is one of the toughest jobs in the world, whether it’s the ground grew or the Smoke Jumpers parachuting into remote areas to control and direct the fires. The toughest jobs require the best in cutting edge nutrition. “Firefighters are subjected to intense physical exertion in some of the most extreme climates this planet has to offer. It’s a great privilege to pair with Coyote Camp to offer firefighters around the country a solution that meets their needs in such extreme conditions,” said Evan DeMarco, VP of Sales for Vitalyte.
“No matter your position on the fire line, we must all think beyond just calories and water to sustain ourselves and our crews. We must think BALANCE! That’s where Vitalyte comes in. We have found that Vitalyte presents an electrolyte replacement opportunity that helps keep our electrolytes in balance, even during the most arduous firefighting operations. We at Coyote Camp are pleased to include Vitalyte Stick Packs in our Ready-to-Eat Meals during Fire Season 2009. We have been meeting the needs of the Wildland Firefighting community since 1997”, says Mike Hart at Coyote Camp in Ft. Collins, CO.
Any additional information about the partnership between Coyote Camp and Vitalyte can be addressed to Evan DeMarco, VP of Sales at Vitalyte at evandem@vitalyte.com.
About Coyote Camp
Coyote Camp, headquartered in Fort Collins, Colorado, is the nation’s largest One-Stop-Shop opportunity for field-ready food products. Since 1997 Coyote Camp has been here to help you complete your operations. Their mission statement is very straightforward: To provide nutritionally balanced, field appropriate, enjoyable, ready-to-eat meals and rehab product to wildland firefighters, structural firefighters, search and rescue personnel, dive rescue personnel, disaster response personnel, and all other emergency service providers in the public and private sectors whose mission is the protection of lives and property. To find more about Coyote Camp and the products they offer you can visit them at: www.coyotecamp.com
About Vitalyte
Vitalyte, owned and operated by Gookinaid E.R.G., Inc., is a leading sports nutrition company focusing on electrolyte replacement and hydration balance. Vitalyte was started with a simple idea: Helping people. That is why the company was started and why the founder, Bill Gookin still comes to work every day. Known as the “people’s company, Vitalyte’s success is dependent on the athletes, doctors, mothers, kids and patients it hydrates. From the get-go it’s been Bill’s mission to deliver a straight forward, simple electrolyte drink that replaces fluids, electrolytes and Vitamin C lost with dehydration. The result: a formula that hydrates, replenishes, energizes and revitalizes. Two vital nutrients, sodium and potassium, combine to deliver on one promise: hydrate thirsty bodies with exactly what they need and nothing they don’t. It’s not magic, it’s electrolyte replacement. It’s that simple. Vitalyte is a worldwide brand carried throughout the United States, Europe, Australia, New Zealand and the Middle East. For more information about Vitalyte and the products/services offered by Gookinaid E.R.G., Inc., please contact us at info@vitalyte.com or call us at: 1.800.283.6505.
