Category Archives: Brand Ambassadors

Brand Ambassador Katarina Marks Completes XTERRA World Championship Race

Katarina MarksKatarina Marks is a passionate athlete and proud Vitalyte brand ambassador who never backs down from an intense challenge, as evidenced by her recent success in the 2015 XTERRA World Championship. For those who don’t know, the XTERRA is one of the world’s most grueling off-road triathlon events, which includes a 1.5-kilometer (1-mile) swim, a 32-kilometer (20-mile) mountain bike, and a 10.5-kilometer (6.5 mile) trail run. Based in breathtaking Maui, Hawaii, the event has been described as “a tropical roller-coaster ride through pineapple fields and forests.”

This year, Katarina was one of about 800 athletes from all over the world to take part in the event, and she truly left her mark. Not only did she finish (which is an incredible feat in itself), but she was the 6th fastest participant in the world for her age group, and the 2nd fastest American. According to Katarina:

This was the toughest race I have ever done. They test your mental, physical, and emotional limits and push you to reach out of your comfort zone to be a better you! First time swimming in the ocean, and I swam 4 minutes faster than Nationals. The bike course was brutal! 3,500 ft of elevation gain in 20 miles and yet I still had a faster bike pace split than nationals! The run was intense and ran faster than nationals and it was further!

Katarina also had plenty of people to thank for her remarkable success:

A huge thank you to everyone who has supported me and helped me get to this point (especially my wonderful husband)! Thank you to my wonderful sponsors: Osmo Hydration, Durango Running Company, Pagosa Mountain Sports, Vitalyte, Raw Revolution, Timex Factory Team, Purely Elizabeth, Veggie Go’s, MD Sox, Visigo Sport, Teaologists, & Oiselle Volee team! And of course to God, for blessing me with these abilities and to be able to glorify Him with it! Multiple times during the bike and run I kept repeating some Scripture to keep pressing on — especially Hebrews 12:2: “Let us run with perseverance the race marked out for us.”

Katarina’s success is a testament to her tireless commitment to excellence, and we expect to see even more great milestones from her in the future. We feel honored that Vitalyte was able to play a role in her achievement, and it inspires us to see game-changing athletes maintaining peak performance with help from this truly one-of-a-kind blend. According to Katarina, “In order to prepare for my race this morning, I took Vitalyte Pre-Workout before the start of the swim, stayed up on my electrolytes during & after the race, and took Vitalyte complete recovery after the race, so that I can insure to recover quickly!”

Brand Ambassador Luciano Ros Completes Triathlon for Huntington’s Disease

Brand Ambassador Luciano RosWhen it comes to athletic performance, Luciano Ros is a machine who will not be stopped. As a passionate sports lover who has competed in several triathlons, he truly is an inspiration to us all. His most recent achievement was his completion of the 24th annual Huntington’s Disease Triathlon, which took place on July 26th, 2015, in Miami, Florida. All proceeds are being allocated toward research to find a cure for Huntington’s Disease, a degenerative brain disorder which affects roughly 30,000 Americans. Vitalyte is extremely proud to have Luciano Ros as a brand ambassador, and we congratulate him on his recent achievement.

The event had two distance options: Sprint and Olympic. The Sprint distance is the shorter option, but Luciano — being the insatiable athlete that he is — opted for the longer Olympic distance. The entire event consisted of a 0.7-mile swim, followed by a 21-mile bike ride, followed by a 6-mile run. Not only did Luciano complete each challenge, but he finished 3rd in his age group, in a total time of 2 hours and 6 minutes.

So what’s his secret? There’s nothing magical about it, and in fact, anyone can achieve this impressive milestone with the right attitude and the right amount of self-discipline. Luciano has only been competing in triathlons for a few short years, and has found the experience to be quite addictive. He trains year-round, and has learned a lot about himself in the process of constantly challenging himself. He firmly believes that with the right training, nutrition and mindset, there are no obstacles your body cannot overcome.

As a Vitalyte brand ambassador, Luciano also relies on Vitalyte sports drinks to keep him hydrated during those long athletic endeavors. Athletes everywhere trust Vitalyte electrolyte drinks because they’re specially formulated with the ideal isotonic exchange rate, releasing important nutrients into the body more quickly and effectively. Additionally, Vitalyte doesn’t contain all of the unhealthy additives found in other sports drink. You simply get the ingredients you need to perform at your absolute best. Explore our wide selection of delicious sports drinks, and see for yourself why Vitalyte is a cut above the rest.

Vitalyte Brand Ambassador Jon McIver Competes in Ironman Chattanooga

Vitalyte Brand Ambassador Jon McIverOn Sunday, September 27th, 2015, Tennessee and northern Georgia played host to the second annual Ironman Chattanooga Triathlon. For anyone who has ever taken part — or considered taking part — in an Ironman competition, you know that there’s nothing more grueling. Last month’s event began with a 2.4-mile swim across the Tennessee River, followed by a 116-mile bike ride across North Georgia, followed by a complete 26.2-mile marathon. The average time to complete the competition is 16 to 18 hours, but our Vitalyte brand ambassador Jon McIver was more than up to the challenge.

McIver was one of 2,500 participants to brave the event, and is proud to have made it all the way to finish line. His success was the culmination of a months-long, rigorous training schedule, coupled with a relentless can-do spirit. He notes, however, that Vitalyte was enormously helpful throughout the course of his journey, keeping him hydrated throughout every stage of the process. According to McIver:

I trained for the better part of a year with Vitalyte as my electrolyte replacement of choice.  As I began to prepare for Ironman Chattanooga, I made the decision early on that I would prepare for anything, but stick with Vitalyte on the bike and run as much as possible. I was able to figure out a formula to keep my aero bottle filled with Vitalyte on the bike. I calculated out a concentrated formula to fill one bottle with, and at each aid station would squeeze a set amount into my aero bottle and then top off with water. I was able to control my fluid intake, avoid bloating, and stay hydrated easily using Vitalyte.

Things were much easier on the run. I started with a full bottle plus a one-serving stick in my run bottle. I refilled again at special needs. As I made my way around the merciless hills on the two loops of the run course, the least of my worries was hydration. Vitalyte kept me going on my first Ironman!

Congratulations to Jon McIver, and best of luck on your next big adventure!

Experience Vitalyte for Yourself

Perhaps you’re not planning to compete in the next Ironman competition, but wherever life takes you, we hope you’ll bring Vitalyte along for the ride. Our delicious and refreshing electrolyte drinks are designed to boost your athletic performance when you need it most, using only natural electrolytes and other essential nutrients, without all of the added sugar found in common sports drinks. Explore our selection, and experience the difference for yourself.

An Unusual Affair- High Stakes Boston

An Unusual Affair- High Stakes BostonRowing is a very traditional sport. Which other sport has funky colored blazers for clubs? This being said, for Olympic racing, there is only one distance, 2000m. The High Stakes Boston race looked to change things up a bit by making a unique, spectator friendly race.
I was approached with the concept of the High Stakes Boston race by a former teammate, author and U.S. National Team Coxswain, Jack Carlson. The format was a multi-boat, mixed gender 500m relay race. The catch is that you go 250m and make a turn around a gigantic buoy and race as fast as you can back to the starting line so the next boat on your team can go. There has never been anything like it!
I looked through my Rolodex of rowers and put together a team with two Olympians(one gold medalist), five national team member, and other Olympic hopefuls. It was one of the few opportunities to race with my girlfriend, so we decided to row the double scull together (one friend referred to this combination as “The Divorcer”). I am happy to report that she did not break up with me afterwards.
My team won our heat in the fastest time of the day. The racing itself was so exciting because it is such a short distance, making the margins smaller than usual. The key is to keep calm,despite wanting to go full out, especially on the stake turns. I think my Tri-Phase Endurance helped me get psyched up, but still in control.
Our semi was against a bunch of U-23 National Team all stars. Half of the team had world championship medals from this summer, so we didn’t know what to expect. From moment one, we were able to eek out larger and larger margins as the boats went on. With the semi tucked away we had to recover before the final, which would take place in thirty minutes time. I took my Complete Recovery and watched the other semi go down.
The final was against a very similar “Rent-a-Mob” crew from SoCal Scullers. It was the closest race of the day, but untimely we were on the wrong side of a half a boat-length margin.
It was an amazing weekend full of fast racing and old friends. Next on my plate is logging a whole bunch of Kilometers to get ready for Fall distance racing!
(photo credit- Jenifer Forbes Photography)

The science of summer hydration, using “VITALYTE PRE WORKOUT ENDURANCE FUEL”!

unnamedAs summer rolls in, it becomes more apparent that hydration is more important than ever!  While the cold can push you past your limits and require plenty of hydration, it’s much more forgiving on the human body than the heat!  Hydration is just as necessary during winter as it is during summer, however, your bodies ability to cool itself down during summer is void!  Your core temperature peaks and as the human body begins to overheat, it reacts in a similar fashion as a radiator does without Antifreeze!

I’ve come to realize that sodium is an essential part of the electrolyte makeup, however sugars just as valuable!  The need for sugar and salt become apparent when pushing past your threshold, during any Ultramarathon!  You’ll notice that the standard cookie cutter aid station layout, for any Ultramarathon is as follows (Electrolytes, salty snacks, fruit with high sugar content, water, salty broth, etc.)!

During my training season, I’ve found that the VITALYTE PRE WORKOUT ENDURANCE FUEL, helps to not only keep me hydrated, but recover during my runs!  Unlike any other electrolyte/endurance fuel out there, VITALYTE PRE WORKOUT ENDURANCE FUEL, supplies endurance athletes with just the right amount of sugars, electrolytes(Magnesium, Potassium, Calcium, Sodium),  Vitamin A,B,C and BCAA’s(Branch Chain Amino Acids) for recovery!

Typically, most endurance drinks avoid the use of BCAA’s(Branch Chain Amino Acids) which are essential building blocks and help aid in the recovery of muscle tissue and tendons!  These essential components are great in recovery drinks, but why wait til post competition/training to recover?  Why not keep fully charged and train/compete at 100%, by repairing your muscle tissue and tendons while you compete/train?  Remember, BCAA’s not only build lean muscle mass, but help to recover, which is essential during any Ultramarathon!

This is a solid reason to try VITALYTE TRI-PHASE ENDURANCE PRE WORKOUT ENDURANCE FUEL!  Remember, hydrating before training/racing is just as important as during!  Be sure to hydrate with VITALYTE TRI-PHASE ENDURANCE PRE WORKOUT ENDURANCE FUEL, at least 30 minutes before competing/training and every 30 minutes thereafter!  Water is just as essential, so be sure to hydrate with water in between!  For instance, drink water every 5-10 minutes leading up to the 30 minutes, then replenish with the VITALYTE TRI-PHASE ENDURANCE PRE WORKOUT ENDURANCE FUEL!  Thank you and enjoy those trails!