Blog Archives November, 2010

What The Heck Is An Interval?

Anthropology teaches us that each group or sub-culture on this planet has its unique customs, greetings, languages and even style of dress. Now that I have joined the wacky ranks of the running community I am finding this to be very true.

My first exposure to the language of runners was a term Carol, my running coach casually called “interval”. My naïve response was , “What the heck is an interval”?

You know that sadistic look people get in their eye when they know something you don’t and that knowledge usually has something to do with you curled up in the fetal position? Well, that is the look I got from Carol. That look was answer enough to making the hairs on the back of my neck stand up and make me start to question my desire to become a runner.

Interval training, as she explained it, is bursts of intense exercise followed by periods of moderate rest. Translation: Run till you feel like you’re going to yack, and then walk it off.

So this was day 1 running. As I mentioned in my last blog, I will be running a 5k in December and then hopefully a 10k in January or February. As this is my first day and running is not something I have ever done before, I’m trying to figure out what would be a good time for a first 5k.

Any suggestions from my fellow runners?

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Runners Are Insane, Can I be One?

First off I should explain that this is my first blog ever, so bear with me. Next, I guess I should point out that this blog is about me running, something I have never done before, so again please bear with me.

I’m going to be completely honest and say what I have thought about runners for a very long time. Bottom Line – they are insane. I can appreciate that our ancestors found it necessary to be good runners. I think the old saying is “you don’t have to be the fastest guy, you just don’t want to be the slowest,” which seems especially poignant when you are being chased by a saber tooth tiger. The better runners were less likely to wind up as dinner. However, it seemed that with our evolution as a species, and our rise to the top of the food chain, the need to be great runners became an outdated fashion, much like tight rolling jeans or Devo.

Don’t get me wrong, I’m all for staying in shape but I would watch footage of some of our athletes running marathons and it didn’t look like they were having fun. I live in San Diego and at the right time of day 26 miles can be painful with 350 horsepower doing all of the heavy lifting. Why on Earth would someone choose to run that? How on Earth can someone run that?

Well, as the human species evolved and we stopped running to stay alive and started running to stay in shape, I too evolved in my thinking about this concept of running. One of two things happened. Either I began to see running in a different light or ultimately some seed of insanity took root in the nether regions of my brain and I figured “what the heck, I’ll buy some running shoes and start jogging.”

So here I am, 43 years old and the extent of my running has been chasing the UPS driver down across the parking lot to ensure a Vitalyte customer gets their order. But I digress. Now I am committed to training for a 5k, then a 10k and assuming I don’t suffer some debilitating shin splints along the way, eventually the half marathon.

So between now and the end of December when I compete in my first 5k, I will be posting to this blog a couple times a week sharing with the rest of the active community that makes up the core group of Vitalyte enthusiasts, my running story. So this message goes out to that select group of insane people. Please forgive me in my misguided judgment of your mental competence. I humbly beg your forgiveness and ask permission to join your wacky ranks as a runner.

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The Journey from COO to Runner

Chances are that if you have ever called Vitalyte’s corporate office you have spoken to Evan Lucas. Even if you haven’t called our office but ordered Vitalyte from the website you are familiar with his work. You see, Evan Lucas has been moving silently behind the scenes at Vitalyte’s corporate office in San Diego for over a decade ensuring that the very best electrolyte drink available makes it into the hands of our customers. He embodies, in my opinion, the very definition of work ethic and commitment and it shows in every aspect of our operational business. He is our COO and I would personally like to thank him for all of his tireless dedication and hard work. How am I going to thank him you ask? By giving him more work.

As most of you know, Vitalyte began over 40 years ago when our original founder, Bill Gookin got sick on a popular commercial sports drink at the Olympic Marathon trials. Being a biochemist, he decided to create a drink that real athletes could use while competing. What started out as a way to gain a competitive edge evolved into the best sports drink on the market.

Being as how our company history began with running, Evan Lucas has decided to take up running as a hobby and a way to stay in shape. Not only is he getting up at the crack of dawn to train for a 5k, 10k and half marathon, now we are making him blog about it.

Vitalyte represents the very best in sports nutrition and that is a job we take very seriously. Of course we still like to have a little fun so I encourage you all to follow Evan on his journey as he trains for a 5k, 10k, and half marathon. Get involved. Offer tips. Or maybe begin your own training program and run right along with him.

Evan DeMarco

CEO

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We’ve Bottled Greatness, You Pick the Packaging

When our customers speak, we listen. So when you asked for our same great formula in a ready-to-drink bottle, we went to work. And to celebrate our new, on-the-go product, we’re letting YOU pick the bottle design. Whether you’re an athlete, weekend warrior, kid or adult, we need your vote to determine a winner.
Just go to www.facebook.com/vitalyte and pick your favorite. All designs are shown below in Grape, but will be used for all flavors starting with Grape, Natural Lemonade and Fruit Punch. Enlist your friends, family and teammates to ensure it’s your favorite design that wins!

15% Off For Voting
As a thank you for taking the time to give us your valued input, we’re offering 15% off any purchase for voting. Just enter the coupon code VOTE upon checkout from the Vitalyte.com online store. 15% off is only a vote away!


Bottle Design #1

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Bottle Design #2

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Bottle Design #3

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Bottle Design #4

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Bottle Design #5

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Bottle Design #6

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To Pick your favorite visit facebook.com/vitalyte or simply click here

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