Weather report is in…and baby it's cold outside. Hats, scarves, gloves, coats and boots help protect you from old man winter. But, if you haven't protected yourself from dehydration it’ll hit you like a blizzard. Cold air is dryer than hot air and causes you to get even more dehydrated. Compound low temperatures and low humidity with altitude, and you'll lose 2 quarts an hour without realizing it! It’s why people get colds when it gets cold. Enter Vitalyte.™ Its perfect sodium and potassium balance of vital electrolytes and Vitamin C quickly combats dehydration, so you can combat the cold. Instead of saying brrrrrrr, you'll be saying brrrring it on!