Hard work, heat and stress – the perfect recipe for serious thirst. When heat and physical exertion levels rise, so does the need for fluid replacement. In industrial settings, diminished mental sharpness caused by dehydration can be dangerous. That's why firemen, construction and factory workers, and anyone else dependant on quick reaction times and decision making can't rely on slow absorbing water. Vitalyte's™ isotonic, meaning its perfect sodium and potassium glucose formula matches the body’s fluids, similar to an IV, quickly protecting you from heat exhaustion, heat stroke and muscle cramping. You work hard, Vitalyte will work harder. When the heat is on, drink Vitalyte to cool you down.