Meet The Brand Ambassadors

Vitalyte™ Brand Ambassadors are people who radiate Vitalyte™ energy inside out; they live it, breathe it, sweat it, and show it. Racers, runners, bikers, and more, they are the athletes who cross the finish line and make their marks. You see them standing on podiums, ranking high, and holding medals. Their endurance, agility, and strength are amazing, and if you ask them what contributes to their success,  they’ll tell you: it’s Vitalyte™.

Vitalyte™ Brand Ambassadors are the living proof that our product works, and they want it to make a difference for you, too. Vitalyte™ replenishes them, and they became Ambassadors to inspire you; and that’s the way Vitalyte™ flows. Ladies and gentlemen, meet our Ambassadors.


Steve Perry:

Steve earned his Bachelors degree in Outdoor Recreation from Eastern Washington University in 2011. He went on to serve two seasons as a Wilderness Ranger at Sequoia National Forest, using his days off to go rock climbing and bouldering around Sequoia and Yosemite with his colleagues. Steve moved north to work at resorts in Washington's Cascades, Parks and Since June, Steve has been working as a Wildland Firefighter on a 20-man hand crew fighting one of the biggest fire seasons the West has ever seen.

“I am thrilled to be part of the Vitalyte Team.”

Steve enjoys cycling, running, fishing, skiing and of course setting up his hammock. He also spens a lot of time advocating and supporting the LIVESTRONG Foundation as a LIVESTRONG Leader.

Steve got into running in 2013, running 10Ks, half marathons, and marathons soon after. He is a member of Nomad Trail Runners of Eastern Washington, and his favorite Vitalyte flavor is Orange.


Katarina Marks:

Katarina lives in Southwest CO and loves being outside either running, mountain biking, cycling, swimming, and hiking. She has been a competitive runner for 12 years so far, and a triathlete for 2 years. This is the first year Katarina has competed in Xterra Off-Road Triathlon and she just recently qualified for Xterra World Championships!

When she's not training for triathlons, Katarina teaches fitness classes and is also an assistant college cross-country and track coach. Her favorite quote that helps with running & triathlon motivation is “Your talent is God’s gift to you, what you do with it, is your gift back to God.” God is a big reason why I do what I do and I want to glorify Him with what I accomplish!


Jon McIver:

Jon has used Vitalyte since its early days as Gookinaid while running High School Cross County in the mid-90's. He lost track of the brand, and was thrilled to find it under its new name a few years ago.

He has competed in numerous mid-distance running events in the past. Jon currently trains as an amateur triathlete in Chattanooga, TN where he is also a Firefighter/AEMT. He most recently finished Ironman Chattanooga, and relied on Vitalyte Fruit Punch as his on-course hydration of choice.

While many other racers complained of GI distress due to the duration and amount of hydration needed, Jon maintained his hydration levels without bloating, cramping, or bonking. He became a Brand Ambassador because he believes in the science behind Vitalyte and has seen first hand how effective it is.


Luciano Ros:

Luciano has always had a passion for sports, has always loved competing and putting himself through new challenges. He was introduced to the triathlon sport 3 years ago as a fundraiser event for the kid of St. Judes. At the time, Luciano was very new to the sport and once he crossed the finish line he knew it was going to be a sport that he was going to be doing for the rest of his life!

Since then, Luciano has competed in many triathlons, from Sprint distances to 70.3 half ironmans. With lots of dedication, persistence, discipline, he has worked to become a much better triathlete.

Luciano works full time and trains constantly throughout the year, and learned a lot of things about himself through the sport. He is a firm believer that with the right mind set, the right training, and the right nutrition, there are no obstacles your body cannot overcome.