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Monthly Archives: May 2009

  • How to Get Rid of Hangovers?

    How to get rid of hangovers?I got introduced to Vitalyte a few years ago when I first started designing a website for them. I was lucky enough to bring home a box of free products when I started working with them and I must admit I have not had a traditional hangover since. Now I've really gone out and killed some brain cells a few nights and somehow remained coherent enough to mix a glass of Vitalyte before hitting the bed. I'll be straight up with you, while I still feel a little run down the next morning, I have no headache, and no "I want to die" feeling. This stuff really works, I've got all my friends hooked on it. I promise this will be the last shameless plug on here, but if I can save a few of you a bed ridden day - Why not?

    Looking forward to sharing some interesting things about art, design, music and all the other things that keep me moving. Thanks for stopping by!

  • Vitalyte Now Available at Gander Mountain

    May 4, 2009

    CONTACT: Evan DeMarco, VP of Sales (720) 331-1129

    FOR IMMEDIATE RELEASE:

    Vitalyte Now Available at Gander Mountain Springfield, IL

    (San Diego, CA) Vitalyte announced that Gander Mountain’s new store in Springfield, IL will carry the complete line of Vitalyte products beginning April 3rd. Gander Mountain, the nation’s largest network of stores for hunting, fishing, camping and outdoor sports products opened the doors to its 116th nationwide store after a ribbon cutting ceremony with the mayor of Springfield and other distinguished members of the community. V.P. of Sales for Vitalyte, Evan Demarco was in attendance at the grand opening ceremony to help promote Vitalyte and Gander Mountain. “It’s been a great experience to be part of the grand opening ceremonies here in Springfield. The staff here has been great and the community as a whole has been very supportive of the new store.”

    Gander Mountain will carry Vitalyte in 19 more stores by the end of 2009 as part of its new outdoor fitness and nutrition section.

    Any additional information about the partnership between Gander Mountain and Vitalyte can be addressed to Evan DeMarco, VP of Sales at Vitalyte at evandem@vitalyte.com.

    About Gander Mountain Company Gander Mountain Company (NASDAQ:GMTN) , headquartered in Saint Paul, Minnesota, is the nation's largest retail network of stores for apparel, hunting, fishing, boating, camping, marine and outdoor lifestyle products and services. Established in 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith and archery services. The stores feature national, regional and local brands as well as the company's owned brands. Focused on a "We Live Outdoors" culture, Gander Mountain dedicates itself to creating outdoor memories. There are now 116 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location call 800-282-5993 or visit www.GanderMtn.com. Gander Mountain is also the parent company of Overton's (www.overtons.com), a leading catalog and Internet retailer of products for boating and other marine enthusiasts.

    About Vitalyte Vitalyte, owned and operated by Gookinaid E.R.G., Inc., is a leading sports nutrition company focusing on electrolyte replacement and hydration balance. Vitalyte was started with a simple idea: Helping people. That is why the company was started and why the founder, Bill Gookin still comes to work every day. Known as the “people’s company, Vitalyte’s success is dependent on the athletes, doctors, mothers, kids and patients it hydrates. From the get-go it’s been Bill’s mission to deliver a straight forward, simple electrolyte drink that replaces fluids, electrolytes and Vitamin C lost with dehydration. The result: a formula that hydrates, replenishes, energizes and revitalizes. Two vital nutrients, sodium and potassium, combine to deliver on one promise: hydrate thirsty bodies with exactly what they need and nothing they don’t. It’s not magic, it’s electrolyte replacement. It's that simple. Vitalyte is a worldwide brand carried throughout the United States, Europe, Australia, New Zealand and the Middle East. For more information about Vitalyte and the products/services offered by Gookinaid E.R.G., Inc., please contact us at info@vitalyte.com or call us at: 1.800.283.6505.

  • Dehydration and muscle cramps

    “Why do I get cramps sometimes but not others even though the workouts are the same?” “Why do I get cramps an hour or more after a workout?” “Why do I cramp when my teammates doing the same workout don’t?” “Why do I get cramps at night hours after doing anything that might have made my muscles tight ... or even when I’ve done nothing strenuous?” While most athletes and active people realize that dehydration and electrolytes have something to do with muscle cramps, I get lots of questions like these. To find some answers, let’s look at what normally happens in muscular activity using these diagrams of a single muscle cell in which K+ represents a potassium ion1 and Na+ a sodium ion, two vital electrolytes as we will see. Note that with the relaxed muscle cell there are proportionately more potassium ions inside the cell than in the fluids outside the cell while the opposite is true for sodium ions2).

    When a nerve impulse is transmitted to the muscle cell, the cell membrane becomes permeable and the potassium ions can migrate out of the cell while the sodium ions can diffuse into the cell as the cell contracts. If the conditions are right, the cell will then pump the excess sodium ions out of the cell and the potassium ions back into the cell. Meanwhile, the cell is also ratcheting the muscle fibers in the cell into the stretched or so-called “relaxed” condition. The conditions are “right” when (1) there is enough water in the fluids around the cells for the ions to move freely, (2) there are enough potassium ions in this extracellular fluid to restore the “relaxed” condition, (3) there are enough sodium ions to maintain the “bridge” across the cell membrane and (4) there is enough energy available in the cell to pump the sodium and potassium ions back across the membrane and to ratchet the muscle fibers into the extended (“relaxed”)3 condition. If any of these conditions are not right, the cell will not be able to stretch into the extended condition and, the next time you try to extend that muscle, it will “protest” and “refuse” to extend. If conditions in the muscles are marginal, say, you are a little dehydrated, the muscles involved will be tight and the next day they’ll be sore from hundreds of “micro-muscle pulls” and the subsequent inflammation. If the conditions are worse yet or you worsen them by trying to “push” yourself even as your muscles are becoming tight, the entire muscle bundle may cramp up and you can’t continue (your body’s emergency “off” switch). If you still try to keep going or the cramp occurs in mid-stride the muscle will probably “pull” ... tearing some if not all of the muscle.

    As you can see, it takes more than plain water to prevent or relieve muscle cramps: you also need the proper balance of electrolytes and not just a lot of salt either. For example, too much sodium will pull fluids out of circulation into the tissues, depleting blood volume and increasing stress on your heart. You don’t have to be running a marathon or hiking in the desert to be dehydrated and low on electrolytes; even daily activities can leave you dehydrated and upset your electrolyte balance. Sometimes you can even have “localized” dehydration, as when you are on a long plane flight or sitting at a desk or computer and your fluids can be pooled in your legs and feet. If you get up and walk around, you can feel better because your blood is circulating more and your brain is getting rehydrated. This is also a signal that you are probably at least a little dehydrated and should replace some of that fluid. Remember that the first symptom of dehydration is diminished mental function. What about “night cramps”? Often people will wake up in the night with leg cramps even though it’s been hours since they exercised or, for many people, they haven’t bee exercising at all. They are dehydrated and low in electrolytes; in this case low calcium is usually the culprit and hydrating with a balanced electrolyte drink plus a calcium supplement usually solves the problem ... and, believe it or not, the isotonic electrolyte drink (VITALYTE) won’t make you get up in the night as much as plain water.

    “BIOCHEMISTRY 101”: 1. Ions are atoms or groups of atoms that have become electrically charged, usually when a compound is dissolved in water; for example, salt or sodium chloride (NaCl) becomes sodium ions (Na+) and chloride ions (Cl-); substances that break up in water to form these electrically charged particles are called electrolytes. 2. ”Why do they use these symbols instead of P for potassium and S for sodium?” These chemical symbols come from the Latin names kalium and natrium respectively; P and S were already taken for phosphorus and sulfur when potassium and sodium were discovered. 3. Note that the so-called “relaxed” term for the extended muscle is a misnomer; it has taken energy to get it extended and no energy is needed for it to contract, very much like a rubber band.

  • Vitalyte creates partnership with the world’s largest running store

    April 27, 2009

    CONTACT: Evan DeMarco, VP of Sales (720) 331-1129

    FOR IMMEDIATE RELEASE:

    Vitalyte creates partnership with the world’s largest running store

    SAN DIEGO, CA Vitalyte announced its partnership with Road Runner Sports, the world’s largest running store beginning April 1st 2009 in the following Road Runner Sports stores: San Diego, San Carlos, Costa Mesa, Seattle and Scottsdale. Evan DeMarco, VP of Sales for Vitalyte said, “We are really excited to be joining forces with another strong sports powerhouse in the San Diego community. Even in tough economic times Road Runner continually provides its customers with exceptional, knowledge-based services. As a drink that was originally designed for runners by a runner, we look forward to achieving new strides with such a solid company.”

    Any additional information regarding the partnership between Road Runner Sports and Vitalyte can be addressed to Mike Johnson at Road Runner Sports: mjohnson@roadrunnersports.com , and/or Evan DeMarco, VP of Sales at Vitalyte: evandem@vitlayte.com.

    About Road Runner Sports Road Runner Sports, founded in San Diego, California, in 1983, provides fitness and sports enthusiasts the world's largest selection of men's and women's running shoes, jogging shoes, running apparel and accessories to everyone from beginning runners to seasoned marathoners, cross-country runners and triathletes. Customers shop in a fun, friendly environment for running and walking gear from the biggest names in running such as Asics, New Balance, Nike, Saucony, adidas, Brooks and more. Road Runner Sports has retail stores in Scottsdale and Tempe, Arizona; Concord, Costa Mesa, Laguna Hills, San Carlos, San Diego, Thousand Oaks, Torrance, and West Hills, California; Westminster, Colorado; Naperville, Illinois; Columbia, Maryland; North Brunswick, Paramus, and Shrewsbury, New Jersey; Columbus, Ohio; Tualatin, Oregon; Falls Church, Virginia; and Kent and Seattle, Washington. For more information about Road Runner Sports, visit http://www.roadrunnersports.com.

    About Vitalyte Vitalyte, owned and operated by Gookinaid E.R.G., Inc., is a leading sports nutrition company focusing on electrolyte replacement and hydration balance. Vitalyte was started with a simple idea: Helping people. That is why the company was started and why the founder, Bill Gookin still comes to work every day. Known as the “people’s company”, Vitalyte’s success is dependent on the athletes, doctors, mothers, kids and patients it hydrates. From the get-go it’s been Bill’s mission to deliver a straight forward, simple electrolyte drink that replaces fluids, electrolytes and Vitamin C lost with dehydration. The result: a formula that hydrates, replenishes, energizes and revitalizes. Two vital nutrients, sodium and potassium, combine to deliver on one promise: hydrate thirsty bodies with exactly what they need and nothing they don’t. It’s not magic, it’s electrolyte replacement. It's that simple. Vitalyte is a worldwide brand carried throughout the United States, Europe, Australia, New Zealand and the Middle East. For more information about Vitalyte and the products/services offered by Gookinaid E.R.G., Inc., please contact us at info@vitalyte.com or call us at: 1.800.283.6505.

  • How to stay healthy on a plane?

    How To Stay Healthy On A PlaneThe holidays are approaching and millions of passengers will be enduring crowded planes and terminals...and perhaps even sitting in a seat next to someone with a cold or the flu (someone who is sneezing or coughing). So, what can travelers do to stay healthy and alert while traveling? Plenty, say the experts.

    Here are some tips:

    The Problem: Dry Cabin Air

    The low humidity and low air pressure in airplane cabins tend to dry out the sensitive mucus membranes in the mouth, nose and throat where viruses and bacteria can take hold.

    What To Do:

    Keep drinking. Ideally, drink 8 ounces of water, fruit juice or Vitalyte for each hour of your trip.

    Why Vitalyte? It hydrates you without diluting your blood as does plain water, so you don’t have to stand in line for the bathroom. Many airline pilots drink Vitalyte drink mixes to stay alert during the flight and they appreciate the fact that they don’t have to leave the flight deck even on cross-country flights.

    How do I get the Vitalyte past security? Well lucky for you, we’re TSA compliant! Just bring quart or half-liter packets of Vitalyte and an empty water bottle through security and refill the bottle at a drinking fountain (or buy a bottle of water once past security), mix it up with vitalyte and enjoy your trip, and the friendly skies!

    For a great deal on your supply of Quart packets or the new Half-Liter packets of Vitalyte please visit here. Air Travel tips; including Germs in Close Quarters, Blocked Ears and Blood Clots, please read the rest of my articles in the Hydration 101 section. Drink up and drink often...

    photo credit: pintrest
    

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