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Vitalyte Brand Ambassador Jon McIver Competes in Ironman Chattanooga

Vitalyte Brand Ambassador Jon McIverOn Sunday, September 27th, 2015, Tennessee and northern Georgia played host to the second annual Ironman Chattanooga Triathlon. For anyone who has ever taken part -- or considered taking part -- in an Ironman competition, you know that there’s nothing more grueling. Last month’s event began with a 2.4-mile swim across the Tennessee River, followed by a 116-mile bike ride across North Georgia, followed by a complete 26.2-mile marathon. The average time to complete the competition is 16 to 18 hours, but our Vitalyte brand ambassador Jon McIver was more than up to the challenge.

McIver was one of 2,500 participants to brave the event, and is proud to have made it all the way to finish line. His success was the culmination of a months-long, rigorous training schedule, coupled with a relentless can-do spirit. He notes, however, that Vitalyte was enormously helpful throughout the course of his journey, keeping him hydrated throughout every stage of the process. According to McIver:

I trained for the better part of a year with Vitalyte as my electrolyte replacement of choice.  As I began to prepare for Ironman Chattanooga, I made the decision early on that I would prepare for anything, but stick with Vitalyte on the bike and run as much as possible. I was able to figure out a formula to keep my aero bottle filled with Vitalyte on the bike. I calculated out a concentrated formula to fill one bottle with, and at each aid station would squeeze a set amount into my aero bottle and then top off with water. I was able to control my fluid intake, avoid bloating, and stay hydrated easily using Vitalyte.

Things were much easier on the run. I started with a full bottle plus a one-serving stick in my run bottle. I refilled again at special needs. As I made my way around the merciless hills on the two loops of the run course, the least of my worries was hydration. Vitalyte kept me going on my first Ironman!

Congratulations to Jon McIver, and best of luck on your next big adventure!

Experience Vitalyte for Yourself

Perhaps you’re not planning to compete in the next Ironman competition, but wherever life takes you, we hope you’ll bring Vitalyte along for the ride. Our delicious and refreshing electrolyte drinks are designed to boost your athletic performance when you need it most, using only natural electrolytes and other essential nutrients, without all of the added sugar found in common sports drinks. Explore our selection, and experience the difference for yourself.

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