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Vitalyte electrolyte drink mix and sports nutrition products.
  • Born this Way

    Ibuprofen-4 dollars. Hot soup-3 dollars. New footsie pajamas-25 dollars. Taking a few days off from training because of cold-priceless. In the past I used to push through training when I was a little under the weather but the wiser, gentler me actually takes this time to step back, take a few days to completely recover and then go back to training a little fresher than before. This week when I was sick, I sat back one evening and actually took account of all that I ask my body to do in a typical day. I was pretty impressed, if I do say so myself, with the demands and tasks that I physically and mentally meet and achieve each day. Geeze, no wonder I need a little down time here and there. Now that I am working, I have to integrate my training with my work schedule and when my body calls for rest I have to listen. Sometimes I need to squeeze my run in during a 45 minute window between meetings or get up extra early so I can put in six or seven miles while most people’s alarms are still an hour from ringing. People always ask me what “drives” me to continue this journey. Many say “aren’t you too old to resume competitive running? Why don’t you just take it easy and run for fun?” I guess they just don’t understand the fact that, as Lady GaGa puts it, “Baby, I was born this way.” I was always the first one up in the morning at my household when I was growing up and I was the last to bed. I didn’t have hyper out of control energy, I just always knew what I wanted to do. At age five I ran a soccer jog-a-thon. It was about 90 degrees out that balmy summer day and everyone, including my parents, tried to get me to stop running. The heat didn’t bother me and I had no clue that the 20 continuous laps I ran around the high school dirt track was equal to five miles. Running was just always something I loved to do. So now when I need some time off I simply stop. I take a few days to regather and I know the recalibrating my body needs to do will happen and the next week will be a better week of training. And with a little over six months to go before the Hollywood Half, I know that I will be right back on track with training next week and my body will be healthy and rested. Not to mention I have a stellar pair of new footsie pajamas for the next time I need a few days off!

  • Clearing the Air

    You know those runners whose minds go blank when they work out? The ones who say, “My head goes silent and I just concentrate on the road?” Well, I’m not one of them. If anything, I use the time to constructively work through the day’s events. For me, it’s cheap therapy. I go until I feel better, the problem is solved or I’m just too exhausted to worry about it anymore. So by the time the endorphin rush kicks in, I’m already halfway to Happy Land. Some of the best ideas of my life have come to me on long runs where I let my mind wander. The more there is to process, the faster the workout goes and the more refreshed I feel.

    Adversely, I find when I “concentrate on the road” my workouts seem tedious and all-around unenjoyable. I become overly occupied with the click in my left knee, the tightness of my sport bra, my breathing, my pace and how much distance I should cover. I notice other runners on the road and feel compelled to compare our strides. To me, concentrating on the road is a lot like sitting at your desk on a Friday afternoon and watching the clock tick down to 5 o’clock. But I know this is what many do when they lace their running shoes.

    No matter your preference: letting the miles fly by as you jam to your favorite tunes, periodically checking your watch as you pass pre-set road markers or letting the free time act as your therapist, there is no wrong way to enjoy your workout. Runners may take different routes, but we all end up at the same place at the end—better off than we started.

  • New Year's Resolutions Part 1 - Motivation

    Now that the ball has dropped on 2010 and most of you have expunged the toxic effects of such a decadent holiday from your body, it's time to get down to business. And as the business saying goes, plan your work and work your plan.

    There are over 6 billion people on the planet and no two are alike, something to keep in mind when searching out the perfect workout plan or listening to claims that one plan is the perfect one. In addition, each person’s goals are different so what works for one person may not work for another so this week will discuss a few different plans and strategies, but first...

    Let’s talk about Motivation:

    The hardest thing to do is stay motivated. Whether you’re a high performance endurance athlete or weekend warrior, lack of motivation will always rear its ugly head. I’ll throw out my tips for staying motivated but I urge all of the readers to sound off on this topic. It probably the biggest adversary to getting and staying in shape.

    1-Strength in numbers is the way to go. Find a gym friend that is in the same physical shape you are in and commit to each other at least three days a week. You are a lot more likely to show up knowing that someone is there waiting for you.

    2- Get it out of the way. By working out in the morning you are less likely to come up with 1001 BS excuses on why you can’t hit the gym after you get off work. Plus, you’ll burn more fat by boosting your metabolism earlier in the day.

    3-Make it count. Life isn’t about just showing up, it’s about showing up and kicking some butt. If you are going to drag yourself out of bed earlier than normal to go to the gym, then show up with a plan and work that plan.

    4-Get your fuel. Vitalyte Tri-Phase Endurance Fuel is the perfect early morning endurance formula to get you going. Its 3 stages of energy get you moving quicker and keep you going longer. Losing weight and getting in shape is a very simple thing. Eat more calories than you burn and you’ll gain weight. Burn more calories than you eat and you’ll lose weight. By using Tri-Phase Endurance Fuel, you will be able to burn more calories and push yourself harder and longer than ever before.

    5- Pump up the Volume. Wolf Blitzer, Ellen Degeneres and Oprah Winfrey are about as motivating to a workout as a pitcher of margaritas and a cheesecake. Personally, I would rather shoot my left foot off with a shotgun then watch Dr. Phil. Gyms and healthclubs usually have some form of coma inducing TV playing front and center of the all the cardio equipment. Ignore it and get out the Ipod or whatever MP3 Player you have and get some music that’s motivating. In fact, 5 bonus points go to those of you that post some great workout tunes.

    6-Realistic Expectations – Muscle and Fitness, Men’s Health, Shape and an entire rack of drugstore magazines are great for getting work out tips but really bad for setting unrealistic expectations. Don’t be discouraged if you don’t look like the cover model after a week in the gym and remember, these models get paid large amounts of money to look like that and have almost unlimited resources at their disposal. If your job was to workout 8 hours a day with a trainer who probably helps prepare all your meals, and you were getting paid a ton of cash for it, you would look like tha too. Many fitness enthusiasts will tell you to set a pound a week as a goal for weight loss. I say throw out the damn scale. A watched pot never boils and a closely monitored scale will only serve to frustrate you. You’ll know your plan is working when you clothes fit differently or when you look in the mirror.

    Hopefully you now have a better recipe for success for your New Year's Resolution. Motivation will always be a problem so take the steps to get and stay motivated and you're half way to achieving your goal. More importantly, you are taking steps to a healthier and happier lifestyle.

    Next Topic: Cardio...

  • An Early Start on the New Year's Resolution

    If your holidays are anything like mine, you probably find yourself consuming way too many calories. Countless holiday parties lead to overindulgence on an epic scale, and the next thing you know the pants are fitting a little tighter. The holiday season is the perfect storm of bad habits all aimed directly at your mid-section. Of course, with the perfect storm comes the perfect solution. Insert New Year’s resolution here like work out 6 days a week, or lose 15 pounds…and then start laughing like I just did as I wrote that. I’m sure that all New Year’s resolutions begin with the best of intentions, which conjures up something my grandfather used to say about the road to hell and all of those good intentions.

    Let’s fast forward to January 2nd. You are at the gym, maybe in the new gym clothes you picked specifically to motivate you back to your former physical glory. Your Ipod has the latest music you find inspiring enough to get you through the 30-45 minutes of cardio you set out to do. You step up on the treadmill and push the necessary sequence of buttons to begin your first workout of the year. Maybe it goes well and maybe it doesn’t. Maybe you finish your workout and head home with the sense that everything is going to be all right come summer and swimsuit season. Maybe you realized that running on a treadmill sucks and you are already dreading the next day, perhaps thinking about relocating to Alaska where you can hide all of your holiday weight underneath the biggest North Face jacket on the market.

    Regardless of how your first day or first week goes, the vast majority of people never make it past March. Don’t believe me. Go into your local gym on January 2nd and then again on March 2nd and tell me differently.

    There are a myriad of factors that cause the rapid decline in gym attendance. Motivation, lack of planning, lack of results, muscle soreness and an insatiable desire to plop your butt down on the couch and stare at a box for hours on end are to name just a few.

    Over the next few weeks I am going to offer up my tips for getting and staying in shape after the holidays. Here is my invitation to all of the fitness community out there: Get involved, help each other out, offer advice and share your successes and failures. Technology allows us to join together in the fight against a sedentary lifestyle. I want to see every Vitalyte Fan post at least one thing during the month of January. I say we get a jump start on shredding those Pumpkin Pie induced extra poundage. Let me know how you plan to beat back the holiday fat after the ball drops and 2011 begins…

  • What The Heck Is An Interval?

    Anthropology teaches us that each group or sub-culture on this planet has its unique customs, greetings, languages and even style of dress. Now that I have joined the wacky ranks of the running community I am finding this to be very true.

    My first exposure to the language of runners was a term Carol, my running coach casually called “interval”. My naïve response was , “What the heck is an interval”?

    You know that sadistic look people get in their eye when they know something you don’t and that knowledge usually has something to do with you curled up in the fetal position? Well, that is the look I got from Carol. That look was answer enough to making the hairs on the back of my neck stand up and make me start to question my desire to become a runner.

    Interval training, as she explained it, is bursts of intense exercise followed by periods of moderate rest. Translation: Run till you feel like you’re going to yack, and then walk it off.

    So this was day 1 running. As I mentioned in my last blog, I will be running a 5k in December and then hopefully a 10k in January or February. As this is my first day and running is not something I have ever done before, I’m trying to figure out what would be a good time for a first 5k.

    Any suggestions from my fellow runners?

  • Runners Are Insane, Can I be One?

    First off I should explain that this is my first blog ever, so bear with me. Next, I guess I should point out that this blog is about me running, something I have never done before, so again please bear with me.

    I’m going to be completely honest and say what I have thought about runners for a very long time. Bottom Line – they are insane. I can appreciate that our ancestors found it necessary to be good runners. I think the old saying is “you don’t have to be the fastest guy, you just don’t want to be the slowest,” which seems especially poignant when you are being chased by a saber tooth tiger. The better runners were less likely to wind up as dinner. However, it seemed that with our evolution as a species, and our rise to the top of the food chain, the need to be great runners became an outdated fashion, much like tight rolling jeans or Devo.

    Don’t get me wrong, I’m all for staying in shape but I would watch footage of some of our athletes running marathons and it didn’t look like they were having fun. I live in San Diego and at the right time of day 26 miles can be painful with 350 horsepower doing all of the heavy lifting. Why on Earth would someone choose to run that? How on Earth can someone run that?

    Well, as the human species evolved and we stopped running to stay alive and started running to stay in shape, I too evolved in my thinking about this concept of running. One of two things happened. Either I began to see running in a different light or ultimately some seed of insanity took root in the nether regions of my brain and I figured “what the heck, I’ll buy some running shoes and start jogging.”

    So here I am, 43 years old and the extent of my running has been chasing the UPS driver down across the parking lot to ensure a Vitalyte customer gets their order. But I digress. Now I am committed to training for a 5k, then a 10k and assuming I don’t suffer some debilitating shin splints along the way, eventually the half marathon.

    So between now and the end of December when I compete in my first 5k, I will be posting to this blog a couple times a week sharing with the rest of the active community that makes up the core group of Vitalyte enthusiasts, my running story. So this message goes out to that select group of insane people. Please forgive me in my misguided judgment of your mental competence. I humbly beg your forgiveness and ask permission to join your wacky ranks as a runner.

  • The Journey from COO to Runner

    Chances are that if you have ever called Vitalyte’s corporate office you have spoken to Evan Lucas. Even if you haven’t called our office but ordered Vitalyte from the website you are familiar with his work. You see, Evan Lucas has been moving silently behind the scenes at Vitalyte’s corporate office in San Diego for over a decade ensuring that the very best electrolyte drink available makes it into the hands of our customers. He embodies, in my opinion, the very definition of work ethic and commitment and it shows in every aspect of our operational business. He is our COO and I would personally like to thank him for all of his tireless dedication and hard work. How am I going to thank him you ask? By giving him more work.

    As most of you know, Vitalyte began over 40 years ago when our original founder, Bill Gookin got sick on a popular commercial sports drink at the Olympic Marathon trials. Being a biochemist, he decided to create a drink that real athletes could use while competing. What started out as a way to gain a competitive edge evolved into the best sports drink on the market.

    Being as how our company history began with running, Evan Lucas has decided to take up running as a hobby and a way to stay in shape. Not only is he getting up at the crack of dawn to train for a 5k, 10k and half marathon, now we are making him blog about it.

    Vitalyte represents the very best in sports nutrition and that is a job we take very seriously. Of course we still like to have a little fun so I encourage you all to follow Evan on his journey as he trains for a 5k, 10k, and half marathon. Get involved. Offer tips. Or maybe begin your own training program and run right along with him.

    Evan DeMarco

    CEO

  • We’ve Bottled Greatness, You Pick the Packaging

    When our customers speak, we listen. So when you asked for our same great formula in a ready-to-drink bottle, we went to work. And to celebrate our new, on-the-go product, we’re letting YOU pick the bottle design. Whether you’re an athlete, weekend warrior, kid or adult, we need your vote to determine a winner. Just go to www.facebook.com/vitalyte and pick your favorite. All designs are shown below in Grape, but will be used for all flavors starting with Grape, Natural Lemonade and Fruit Punch. Enlist your friends, family and teammates to ensure it’s your favorite design that wins! 15% Off For Voting As a thank you for taking the time to give us your valued input, we’re offering 15% off any purchase for voting. Just enter the coupon code VOTE upon checkout from the Vitalyte.com online store. 15% off is only a vote away!

    Bottle Design #1

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    Bottle Design #2

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    Bottle Design #3

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    Bottle Design #4

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    Bottle Design #5

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    Bottle Design #6

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    To Pick your favorite visit facebook.com/vitalyte or simply click here

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  • Extreme Kellie San Diego - Day 2 - The Ride of a Lifetime

    The alarm clock on the bedside table of my hotel reads 5:45 am. For those who have ever had one to many drinks, sometimes the most difficult conflict is that which rages between your body craving more sleep and your brain knowing it has somewhere to be. At 5:45 my brain was telling me that a film crew had to be in Mexico in 4 hours and I was the one responsible for getting them there. My body, however was begging to go back to sleep.

    Cue Vitalyte to the rescue. After downing a couple bottles of Vitalyte, a cup of coffee and a croissant from the hotel bakery, I was ready to begin our trek south of the border. The scheduled departure time was 8:00am and about 8:15 I realized that I wasn't the only one struggling with the decision to get out of bed and begin the day. After 20 minutes or so, the whole entourage arrives and we begin our trek to Ensenadas, Mexico. But first, people need caffeine and grease.

    This is the part of the blog that I recommend you pay attention to as it contains some very valuable lessons about driving to Mexico.

    Lesson #1 - Not all McDonald's are created equally. 2 miles from the Mexican border we pulled into a McDonalds for a much needed coffee and food break. Needless to say my egg McMuffin had the consistency of a racquetball and my coffee could melt steel. Not the best thing for a sour stomach. Luckily I had more Vitalyte.

    Lesson #2 - It occured to me as I was crossing the border that I never informed my rental car company of my destination, so in an attempt to be proactive, I called the rental car company as I was crossing the border. There response was simple: You can't take that car to Mexico. Oh well. Better to beg forgiveness then ask permission I recall someone once saying.

    Lesson #3 The 900 plus signs you see in the last 5 miles before you reach the border that say "Get Your Mexican Insurance Here" actually have a purpose. Apparently if an American vehicle gets in a wreck in Mexico, standard insurance doesn't cover the accident. Without the Mexican insurance, the driver gets a one way ticket to jail. So here I am driving in an uninsured rental vehicle in a country where the vehicle wasn't suppose to be in the first place. Sometimes things just get interesting. (By the way, I upgraded to a car with  built in GPS so I wouldn't get lost in Mexico. This, of course stops working about 400 yards past the border.) Oh well.

    So now we are running late, we have no insurance, are in a car that isn't suppose to be in Mexico and the GPS isn't working. All of this on the heels of one of one of the deadliest border shootouts in recent memory. Border patrol, which apparently is usually fairly tame, now consisted of M-16's, tanks with really big guns mounted to the tops and a lot of soldiers. Not a good day to be hungover.

    Luckily the directions to our destination were on my laptop and only 2 hours late, we finally arrive at the Horsepower Ranch to begin our Baja tour with Wide Open Baja.

    There have been few moments in my life where I have been truly excited and surprised and this was one of them. After driving through some rougher areas of Ensenadas (more because I was lost) I was beginning to think that this was a bad idea. But then we found our exit, thanks to James who led us off the main road to one of the most beautiful ranches I have ever seen. Tucked back in the mountains and hills of Mexico is Horsepower Ranch, the hub of Wide Open Baja. And parked in front of the ranch were 4 of the coolest machines ever made. This is the reason we are here. Extreme Kellie runs the Baja.

    Now this is where you the reader would do well to tune into the live broadcast (or watch online) of the show, for I lack the words to describe the collection of cars they had out for us or how the next 30 minutes went. I will do my best and say that within those short 30 minutes, we were introduced to the amazing staff at the ranch, given a introductory walk through of the cars, fitted with helmets and led off to begin the adventure.

    "I can't believe they are letting us drive these things," was the collective spoken idea said amongst us we took off. With little or no training, James put us behind the wheel of these machines and led us out on the off road adventure of a lifetime.

    With Kellie and Noah in the lead car behind James, and Brian and me following, we set out to conquer terrain that was, needless to say, quite intimidating. At first I think we are all a little skiddish but once you get behind the wheel of one of these cars, understand what they can do, we were all having the time of our lives. Hitting jumps at 80 miles an hour, taking 90 degree turns almost as fast, watching the beautiful hills of Mexico blaze by as these cars handled the most aggressive terrain like it was simply a long stretch of highway is an experience I'll never forget. After a couple hours of driving and shooting, James takes us to a beautiful meadow where the crew at Wide Open prepared the mos amazing meal.

    After fueling up, taking some pictures for future blogging, we were ready to get at again.

    For the next couple hours we all took turns driving, slowly but surely get more comfortable with these incredible vehicles. Eventually the sun began to set and the night air let us know it was time to head back. We pulled into the ranch and even before we were all fully out of the cars, one of the ranch guys was there with a beer. After a quick shower we were all once again treated to an amazing meal and after, we sat around with drinks in hand reliving the events of the day. From Kellie's mud facial (you have to see the show to catch this, one of the funniest things I have ever seen) to the high flying jumps and everything in between, it was truly a day to be relived over drinks in front of a fire, and certainly a day that I will not soon forget.

    From weekend warriors to the nitro charged metal heads, this a vacation I would recommend everyone take at least once in a lifetime. Go to www.wideopenbaja.com for more info, and thanks to the entire staff at Wide Open for putting this together and showing us an amazing time.

  • Weekend Warrior Report

    Arizona in November

    At 7 AM this morning, two days before race day, the temperature is 48 degrees.

    By any standard, this is cold for the start of the race. Add that the temperature of the water is only 64 degrees and you start to wonder what your thinking was that you were going to be racing in the heat.

    I don't like cold water. I did Muskoka one year- June in Ontario. The stated water temperature was 54 degrees and this was, if canadians are capable of such things, a lie. I was disoriented when I exited the water.

    This is nowhere near that bad, but swimming without a wetsuit yesterday, I wasn't too happy.

    Of course, the truth is there will be 'heat', which is to say that it will get up into the mid-to-upper seventies during the bike and the run. And with the stronger sun here, it will get hot. I certainly was sweating in the middle of the day while I was standing around waiting for my bike, which TriBike Transport did a great job getting here.

    Overall the village was very well organized and if everyone had not wanted to check in at the athlete registration at 10AM yesterday, which is no fault of the venue, things would have been perfect.

    But the four hours I spent at the village waiting for one thing or another did make it clear- it will be hot. Just not in the water or at the beginning of the bike...

    PS- the race does not climb that hill. It's just a cool hill. Maybe I'd place better if we did climb it

    This Weekend Warrior Report is contributed by Alan MacDougal http://rochpunk.blogspot.com/
    Follow him on Twitter www.twitter.com/cyberdyne

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