If you head down to the La Jolla Cove the third weekend in October, you'll witness an athletic event that will change your life. Simply watch, listen, and learn.
Experience the start of the swim at La Jolla Shores beach, set against a Pacific backdrop on a chilly fall morning. A few hundred athletes will stand at the edge of the ocean while others wait patiently in wheel chairs. Some have legs. Some don’t. Some have arms. Some don’t. All have determination, courage and the will to complete the task at hand. This is what The Challenged Athletes Foundation (CAF) is all about.
The passion and drive to make lives better for athletes who have been challenged by life’s circumstances is unparalleled in these talented warriors. If you aren't already familiar, CAF raises money for challenged athletes who still need to be in the game, but may not be able to afford the expensive prosthetics that allow them to run, jump and swim. Beyond that, CAF provides a support system and athletic arena for military men and women who have returned from serving our country and are in need of rehabilitation.
It was important to me that the company I work for, Vitalyte, became a supporter of CAF. Everyone deserves to be able to move with freedom. We all know that children who participate in sports have higher self esteems than those children who do not. At Vitalyte, we proudly support an active, healthy lifestyle - it is our mission to inspire this mantra as everyone deserves it. When we decided to donate a portion of our proceeds to the Challenged Athletes Foundation, I knew that we were directly contributing to a life-changing experience for many athletes. I knew that we were helping the amazing people at CAF change lives “one athlete at a time,” as they say.
One athlete can now complete a triathlon as a result of the proper fitting prosthetic. One child who, although his parents did not have insurance, can now play during recess with his friends. One war veteran can now compete in a 10k race and cross the finish line with pride. CAF helps one athlete at at time to be able to return to the starting line and playing field. In essence, we want to help CAF bring back the sport of life.
So if you have time, come to the La Jolla Cove on October 21st. Watch what sports can do. Watch what giving can do. Watch what competition is really about and help change a life “one athlete at a time.”
During the time leading up to the event, Vitalyte will proudly donate $1 for EVERY jar purchased so please, hydrate, inspire, and support CAF. SHOP NOW