Vitalyte Now Available at Gander Mountain

When: May 4, 2009 Contact: Evan DeMarco, VP of Sales (720) 331-1129

(San Diego, CA) Vitalyte announced that Gander Mountain’s new store in Springfield, IL will carry the complete line of Vitalyte products beginning April 3rd. Gander Mountain, the nation’s largest network of stores for hunting, fishing, camping and outdoor sports products opened the doors to its 116th nationwide store after a ribbon cutting ceremony with the mayor of Springfield and other distinguished members of the community. V.P. of Sales for Vitalyte, Evan Demarco was in attendance at the grand opening ceremony to help promote Vitalyte and Gander Mountain. “It’s been a great experience to be part of the grand opening ceremonies here in Springfield. The staff here has been great and the community as a whole has been very supportive of the new store.”

Gander Mountain will carry Vitalyte in 19 more stores by the end of 2009 as part of its new outdoor fitness and nutrition section.

Any additional information about the partnership between Gander Mountain and Vitalyte can be addressed to Evan DeMarco, VP of Sales at Vitalyte at

About Gander Mountain Company

Gander Mountain Company (NASDAQ:GMTN) , headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for apparel, hunting, fishing, boating, camping, marine and outdoor lifestyle products and services. Established in 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith and archery services. The stores feature national, regional and local brands as well as the company’s owned brands. Focused on a “We Live Outdoors” culture, Gander Mountain dedicates itself to creating outdoor memories. There are now 116 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location call 800-282-5993 or visit Gander Mountain is also the parent company of Overton’s (, a leading catalog and Internet retailer of products for boating and other marine enthusiasts.

About Vitalyte

Vitalyte, owned and operated by Gookinaid E.R.G., Inc., is a leading sports nutrition company focusing on electrolyte replacement and hydration balance. Vitalyte was started with a simple idea: Helping people. That is why the company was started and why the founder, Bill Gookin still comes to work every day. Known as the “people’s company, Vitalyte’s success is dependent on the athletes, doctors, mothers, kids and patients it hydrates. From the get-go it’s been Bill’s mission to deliver a straight forward, simple electrolyte drink that replaces fluids, electrolytes and Vitamin C lost with dehydration. The result: a formula that hydrates, replenishes, energizes and revitalizes. Two vital nutrients, sodium and potassium, combine to deliver on one promise: hydrate thirsty bodies with exactly what they need and nothing they don’t. It’s not magic, it’s electrolyte replacement. It’s that simple. Vitalyte is a worldwide brand carried throughout the United States, Europe, Australia, New Zealand and the Middle East. For more information about Vitalyte and the products/services offered by Gookinaid E.R.G., Inc., please contact us at or call us at: 1.800.283.6505.

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