Vitalyte Sports Nutrition Blog

  • Introducing...Vitalyte Tri-Phase Endurance!!

    We at Vitalyte have been actively engaged in keeping you healthy, nourished and hydrated now for a long time and we are proud to announce our first new product since Vitalyte began 40 years ago! Vitalyte Tri-Phase Endurance is formulated for maximum effectiveness for serious athletes. All of the ingredients, flavors, colors and sweeteners are 100% natural. This ground-breaking, healthy sports drink is formulated to provide sustained energy, cognitive focus, stimulate recovery, fight free radicals, and replenish and re-balance the electrolytes you lose in extreme athletics.

    Vitalyte Tri-Phase Endurance is a refreshing sports drink that uses a combination of Vitamins B6 and B12 for sustained energy and mental focus. Natural Crystalline Fructose and Maltodextrin are fast-acting carbohydrates that provide immediate energy, while Palatinose™, a patented endurance carbohydrate, provides sustained energy to get you through the last mile.

    This amazing sports drink also contains Branched Chain Amino Acids and CarnoSyn™ Beta-Alanine, which provide muscles with needed amino acids, help speed recovery and buffer lactic acid. The advanced electrolyte blend is the same high-performance mix Vitalyte is known for and these electrolytes are needed to keep your neurotransmitters firing and reach your maximum performance potential. Lastly it’s important to know that extreme exercise increases free radical damage in your body. Vitalyte Tri-Phase Endurance contains Selenium to boost Glutathione, the “master antioxidant” and one of the most powerful free radical fighters in your body.

    An amazing new sports nutrition drink, Vitalyte Tri-Phase Endurance is the complete performance product for the modern athlete. It's the best product of its kind on the market right now. You will love it, we're sure of it.

  • Apps That Get You Into Shape

    So I am totally stoked about finally jumping on the bandwagon and getting an iPhone. But even more so, I am excited about all the awesome things I can do with it. I have been talking a lot lately about wanting to get myself back in shape and eating healthier. Well guess what? There’s an app for that. In fact, there are a number of apps for that. And here are my top faves so far…

    StepTrackLite – Sounds cool right? This app works as a simple pedometer to measure and track physical activity while strolling, walking or running. You can carry the phone in your pocket, wear it on your belt or even in your backpack.

    iMapMyRun – This handy app utilizes the iPhone’s GPS technology to track real-time distance, time, pace and speed. You can even post your results direct to Twitter to share with friends and, once you sign up you can save your runs, bike rides and walks to a training log with maps for future reference.

    Lose It! – This awesome weight management app allows the user to set goals, create a daily calorie budget, record food and exercise, and view graphs of progress. After entering your stats you can create a custom plan based on how much weight you want to lose in one week.

    Calorie Tracker – One last little cool app I might try out, this one, provided by LIVESTRONG.COM, allows users to look up and track daily caloric, fat, carbohydrate and protein intake. LIVESTRONG.COM has a nutritional database with over 450,000 food and restaurant items and the app pulls information from there.

    Using these apps and drinking my trusty weight loss nutrition drink Vitalyte, I am hoping my New Year’s fitness goals will actually be achieved this year.

  • The Tri-Phase Love Affair Endures

    So readers, if you’ve tuned in lately you’ll notice I’ve found myself a new love. Vitalyte’s Tri Phase Endurance. This all came about when a few days ago I had finally gone for run again, after being absent from the routine for over two years. Much to my dismay, I found that I couldn’t even get through two miles without having to quit, gasping for breath and all. Well, I have made a plan to get myself back in shape and fortunately for me, my favorite sports drink maker – Vitalyte – has just come out with this great new endurance drink, formulated to provide sustained energy and focus, fight free radicals, replenish electrolytes and accelerate recovery. And trust me folks, it does just that.

    Tri-Phase Endurance is a three stage drink. In my last post, I talked about stage one’s awesome ability to provide mental focus and sustained energy. Well, my love for the drink doesn’t stop there. Stage two is all about increasing endurance and decreasing muscle fatigue. The Branched Chain Amino Acids and CarnoSyn™ Beta-Alanine provide your muscles with needed amino acids, speed recovery and buffer lactic acid. CarnoSyn™ Beta-Alanine is patented and clinically proven to buffer lactic acid and increase endurance. Goodbye annoying muscle cramps. Leucine, Isoleucine and Valine are like instant food for your hungry muscles and stimulate protein synthesis, helping to repair and build new ones. Yes, I need that. Lastly, Arginine and Citrulline are part of the Nitric Oxide cycle and may help boost blood flow to thirsty muscles.

    Alright Vitalyte, you are making this whole getting back in shape thing sound easier and easier.

    Friends, come back in a bit and I’ll tell you about the last stage of this awesome drink…

  • Tri-Phase Endurance, You Had Me At Hello

    Out for a run the other day with my asthmatic boyfriend who, said to say, can now woop my ass. I don’t know what happened to me. I used to be able to run miles with ease. But now that I’m out of practice, I can barely go two miles without keeling over, gasping for air. Yeah I know. Go ahead and laugh. But with work and school and other various obligations that have caught up with me these past couple of years, I haven’t really had a ton of time to devote to building up my endurance. That, ladies and gentlemen, is going to change.

    Vitalyte’s got this really amazing new product coming out soon. It’s called Tri-Phase Endurance and I’m told it’s what I need to drink to help me get through those first two miles and on to the other five. So why is it so great, you ask? Simply put, Tri-Phase Endurance is formulated to provide sustained energy and cognitive focus, all while fighting free radicals, replenishing the electrolytes you lose in extreme athletics and rapidly accelerating recovery. Yep, three stages all in one drink.

    So, let’s talk about stage one first. Stage One is for mental focus and sustained energy. Yeah, I need that. I need that a lot. Tell me more. The sustained energy and mental focus comes from a combo of Vitamins B6 and B12 (a couple of my faves), and fast and slow acting carbohydrates – Crystalline Fructose, Maltodextrin and Palatinose™. Crystalline Fructose and Maltodextrin are fast acting carbohydrates that provide immediate energy – yes, much better than a quad shot venti caramel macchiato. Palatinose™ is a patented endurance carbohydrate that provides the sustained energy you need to keep you pumping through to the last mile.

    You know Tri-Phase, even at just stage one of three you’ve already got me falling for you. Stay tuned readers and I’ll give you a little taste of the other things that make this drink so awesome.

  • New Year's Resolutions Part 1 - Motivation

    Now that the ball has dropped on 2010 and most of you have expunged the toxic effects of such a decadent holiday from your body, it's time to get down to business. And as the business saying goes, plan your work and work your plan.

    There are over 6 billion people on the planet and no two are alike, something to keep in mind when searching out the perfect workout plan or listening to claims that one plan is the perfect one. In addition, each person’s goals are different so what works for one person may not work for another so this week will discuss a few different plans and strategies, but first...

    Let’s talk about Motivation:

    The hardest thing to do is stay motivated. Whether you’re a high performance endurance athlete or weekend warrior, lack of motivation will always rear its ugly head. I’ll throw out my tips for staying motivated but I urge all of the readers to sound off on this topic. It probably the biggest adversary to getting and staying in shape.

    1-Strength in numbers is the way to go. Find a gym friend that is in the same physical shape you are in and commit to each other at least three days a week. You are a lot more likely to show up knowing that someone is there waiting for you.

    2- Get it out of the way. By working out in the morning you are less likely to come up with 1001 BS excuses on why you can’t hit the gym after you get off work. Plus, you’ll burn more fat by boosting your metabolism earlier in the day.

    3-Make it count. Life isn’t about just showing up, it’s about showing up and kicking some butt. If you are going to drag yourself out of bed earlier than normal to go to the gym, then show up with a plan and work that plan.

    4-Get your fuel. Vitalyte Tri-Phase Endurance Fuel is the perfect early morning endurance formula to get you going. Its 3 stages of energy get you moving quicker and keep you going longer. Losing weight and getting in shape is a very simple thing. Eat more calories than you burn and you’ll gain weight. Burn more calories than you eat and you’ll lose weight. By using Tri-Phase Endurance Fuel, you will be able to burn more calories and push yourself harder and longer than ever before.

    5- Pump up the Volume. Wolf Blitzer, Ellen Degeneres and Oprah Winfrey are about as motivating to a workout as a pitcher of margaritas and a cheesecake. Personally, I would rather shoot my left foot off with a shotgun then watch Dr. Phil. Gyms and healthclubs usually have some form of coma inducing TV playing front and center of the all the cardio equipment. Ignore it and get out the Ipod or whatever MP3 Player you have and get some music that’s motivating. In fact, 5 bonus points go to those of you that post some great workout tunes.

    6-Realistic Expectations – Muscle and Fitness, Men’s Health, Shape and an entire rack of drugstore magazines are great for getting work out tips but really bad for setting unrealistic expectations. Don’t be discouraged if you don’t look like the cover model after a week in the gym and remember, these models get paid large amounts of money to look like that and have almost unlimited resources at their disposal. If your job was to workout 8 hours a day with a trainer who probably helps prepare all your meals, and you were getting paid a ton of cash for it, you would look like tha too. Many fitness enthusiasts will tell you to set a pound a week as a goal for weight loss. I say throw out the damn scale. A watched pot never boils and a closely monitored scale will only serve to frustrate you. You’ll know your plan is working when you clothes fit differently or when you look in the mirror.

    Hopefully you now have a better recipe for success for your New Year's Resolution. Motivation will always be a problem so take the steps to get and stay motivated and you're half way to achieving your goal. More importantly, you are taking steps to a healthier and happier lifestyle.

    Next Topic: Cardio...

  • An Early Start on the New Year's Resolution

    If your holidays are anything like mine, you probably find yourself consuming way too many calories. Countless holiday parties lead to overindulgence on an epic scale, and the next thing you know the pants are fitting a little tighter. The holiday season is the perfect storm of bad habits all aimed directly at your mid-section. Of course, with the perfect storm comes the perfect solution. Insert New Year’s resolution here like work out 6 days a week, or lose 15 pounds…and then start laughing like I just did as I wrote that. I’m sure that all New Year’s resolutions begin with the best of intentions, which conjures up something my grandfather used to say about the road to hell and all of those good intentions.

    Let’s fast forward to January 2nd. You are at the gym, maybe in the new gym clothes you picked specifically to motivate you back to your former physical glory. Your Ipod has the latest music you find inspiring enough to get you through the 30-45 minutes of cardio you set out to do. You step up on the treadmill and push the necessary sequence of buttons to begin your first workout of the year. Maybe it goes well and maybe it doesn’t. Maybe you finish your workout and head home with the sense that everything is going to be all right come summer and swimsuit season. Maybe you realized that running on a treadmill sucks and you are already dreading the next day, perhaps thinking about relocating to Alaska where you can hide all of your holiday weight underneath the biggest North Face jacket on the market.

    Regardless of how your first day or first week goes, the vast majority of people never make it past March. Don’t believe me. Go into your local gym on January 2nd and then again on March 2nd and tell me differently.

    There are a myriad of factors that cause the rapid decline in gym attendance. Motivation, lack of planning, lack of results, muscle soreness and an insatiable desire to plop your butt down on the couch and stare at a box for hours on end are to name just a few.

    Over the next few weeks I am going to offer up my tips for getting and staying in shape after the holidays. Here is my invitation to all of the fitness community out there: Get involved, help each other out, offer advice and share your successes and failures. Technology allows us to join together in the fight against a sedentary lifestyle. I want to see every Vitalyte Fan post at least one thing during the month of January. I say we get a jump start on shredding those Pumpkin Pie induced extra poundage. Let me know how you plan to beat back the holiday fat after the ball drops and 2011 begins…

  • What The Heck Is An Interval?

    Anthropology teaches us that each group or sub-culture on this planet has its unique customs, greetings, languages and even style of dress. Now that I have joined the wacky ranks of the running community I am finding this to be very true.

    My first exposure to the language of runners was a term Carol, my running coach casually called “interval”. My naïve response was , “What the heck is an interval”?

    You know that sadistic look people get in their eye when they know something you don’t and that knowledge usually has something to do with you curled up in the fetal position? Well, that is the look I got from Carol. That look was answer enough to making the hairs on the back of my neck stand up and make me start to question my desire to become a runner.

    Interval training, as she explained it, is bursts of intense exercise followed by periods of moderate rest. Translation: Run till you feel like you’re going to yack, and then walk it off.

    So this was day 1 running. As I mentioned in my last blog, I will be running a 5k in December and then hopefully a 10k in January or February. As this is my first day and running is not something I have ever done before, I’m trying to figure out what would be a good time for a first 5k.

    Any suggestions from my fellow runners?

  • Runners Are Insane, Can I be One?

    First off I should explain that this is my first blog ever, so bear with me. Next, I guess I should point out that this blog is about me running, something I have never done before, so again please bear with me.

    I’m going to be completely honest and say what I have thought about runners for a very long time. Bottom Line – they are insane. I can appreciate that our ancestors found it necessary to be good runners. I think the old saying is “you don’t have to be the fastest guy, you just don’t want to be the slowest,” which seems especially poignant when you are being chased by a saber tooth tiger. The better runners were less likely to wind up as dinner. However, it seemed that with our evolution as a species, and our rise to the top of the food chain, the need to be great runners became an outdated fashion, much like tight rolling jeans or Devo.

    Don’t get me wrong, I’m all for staying in shape but I would watch footage of some of our athletes running marathons and it didn’t look like they were having fun. I live in San Diego and at the right time of day 26 miles can be painful with 350 horsepower doing all of the heavy lifting. Why on Earth would someone choose to run that? How on Earth can someone run that?

    Well, as the human species evolved and we stopped running to stay alive and started running to stay in shape, I too evolved in my thinking about this concept of running. One of two things happened. Either I began to see running in a different light or ultimately some seed of insanity took root in the nether regions of my brain and I figured “what the heck, I’ll buy some running shoes and start jogging.”

    So here I am, 43 years old and the extent of my running has been chasing the UPS driver down across the parking lot to ensure a Vitalyte customer gets their order. But I digress. Now I am committed to training for a 5k, then a 10k and assuming I don’t suffer some debilitating shin splints along the way, eventually the half marathon.

    So between now and the end of December when I compete in my first 5k, I will be posting to this blog a couple times a week sharing with the rest of the active community that makes up the core group of Vitalyte enthusiasts, my running story. So this message goes out to that select group of insane people. Please forgive me in my misguided judgment of your mental competence. I humbly beg your forgiveness and ask permission to join your wacky ranks as a runner.

  • The Journey from COO to Runner

    Chances are that if you have ever called Vitalyte’s corporate office you have spoken to Evan Lucas. Even if you haven’t called our office but ordered Vitalyte from the website you are familiar with his work. You see, Evan Lucas has been moving silently behind the scenes at Vitalyte’s corporate office in San Diego for over a decade ensuring that the very best electrolyte drink available makes it into the hands of our customers. He embodies, in my opinion, the very definition of work ethic and commitment and it shows in every aspect of our operational business. He is our COO and I would personally like to thank him for all of his tireless dedication and hard work. How am I going to thank him you ask? By giving him more work.

    As most of you know, Vitalyte began over 40 years ago when our original founder, Bill Gookin got sick on a popular commercial sports drink at the Olympic Marathon trials. Being a biochemist, he decided to create a drink that real athletes could use while competing. What started out as a way to gain a competitive edge evolved into the best sports drink on the market.

    Being as how our company history began with running, Evan Lucas has decided to take up running as a hobby and a way to stay in shape. Not only is he getting up at the crack of dawn to train for a 5k, 10k and half marathon, now we are making him blog about it.

    Vitalyte represents the very best in sports nutrition and that is a job we take very seriously. Of course we still like to have a little fun so I encourage you all to follow Evan on his journey as he trains for a 5k, 10k, and half marathon. Get involved. Offer tips. Or maybe begin your own training program and run right along with him.

    Evan DeMarco


  • We’ve Bottled Greatness, You Pick the Packaging

    When our customers speak, we listen. So when you asked for our same great formula in a ready-to-drink bottle, we went to work. And to celebrate our new, on-the-go product, we’re letting YOU pick the bottle design. Whether you’re an athlete, weekend warrior, kid or adult, we need your vote to determine a winner. Just go to and pick your favorite. All designs are shown below in Grape, but will be used for all flavors starting with Grape, Natural Lemonade and Fruit Punch. Enlist your friends, family and teammates to ensure it’s your favorite design that wins! 15% Off For Voting As a thank you for taking the time to give us your valued input, we’re offering 15% off any purchase for voting. Just enter the coupon code VOTE upon checkout from the online store. 15% off is only a vote away!

    Bottle Design #1


    Bottle Design #2


    Bottle Design #3


    Bottle Design #4


    Bottle Design #5


    Bottle Design #6


    To Pick your favorite visit or simply click here


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