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  • Brand Ambassador Takes Second at the Over the Hump Series!

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    Brand Ambassador Karl competed in the final race at Irvine Lake for the Over the Hump series and finished second!

    Check out his pre race regimen:
    Pre race:
    Lemon Electrolyte replacement on my warm-up lap
    30min before:
    Triphase Endurance mandarin orange and a chia surge gel
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  • Bikes, Trains, and Chia Seeds

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    By Milena Glusac
    Saturday afternoon around 4:20pm I heard the clip cop of cycling shoes making their way up my stone steps. The knock on the door followed and I knew automatically that Thoryn had arrived safely from his ride from Los Angeles.
    I opened the door and was greeted by Thoryn who is holding an empty Chia Surge Endurance Gel wrapper. He was grinning from ear to ear as he pointed to his GPS watch that read, “99.92”- the exact miles he rode from Long Beach to Cardiff.
    “Come in you crazy,” I told him, “Let’s get you some Vitalyte. I want to hear all about the ride!”
    Thoryn gave me the low down. “It was pretty easy, I just took the 101 highway the whole way. It was nice and overcast. The only major hiccup was that my bike seat fell off with ten miles to go.” The trials and tribulations of Ironman training.
    His race was a little less than four weeks away. Both Thoryn and his mom -also known as Lavamom because of all of her Ironman Hawaii finishes- are going to race the Wales Ironman. After the race, Thoryn will spend a few weeks in London for the UK premier of his band’s (Rage Area) video. The band’s album entitled “Venice Dubtronica” will also be making it’s UK premier.
    I pointed Thoryn to the bathroom so he could shower. Jill my roommate had come into the room by this point and was laughing at the scene: a carbon fiber triathlon bike, a helmet, bike shoes, and a few empty Chia Surge wrappers. Essentially, my living room had become the triathlete graveyard.
    As Thoryn re entered the room, he could tell Jill was laughing at the casualties. “That’s nothing,” he said, “Tomorrow I have a twenty mile run.”
    My friend grabbed his keys, iPhone, and wallet and we ran out the door so he wouldn't miss the train.
    I guess given that I have friends who race Ironman triathlons, I should never be surprised when they call to tell me that they're going to cycle to my house -and they arrive six hours later. That’s what I love about being in the endurance community: the sport brings friends together and makes life fun, by way of bikes, trains, and chia seeds.
  • Save A Little Room For Some Chia

    45407_421773428230_6303869_nI’m a busy woman myself. I work full-time, manage to train for endurance events, maintain my social schedule and time with my family. At the end of the day, how does a busy girl stay sane? Besides reaching for your favorite “skinny” version of the 5 o’clock cocktail, I have my top three ways to keep you calm and cool while still looking great in the latest edition of your Lululemon pants.
    1. Give yourself 30 each day-That can be thirty minutes dedicated to a walk, your favorite book or your favorite Starbucks blend. Spending that time with yourself is like telling the world, “Hey I value myself!” You get time to get back to that space where there is nothing but you and your version of quiet. I do this when I run or go to the gym.  I grab my Chia Surge gel, my Vitalyte and my headphones and I’m out the door. No Mac laptop can catch me, I leave all conference calls in the dust and well, that cute boy that my mom insists I date and give a chance because he “comes from such a good family” gets a busy signal when he calls.
    2. Margin-I read the book Stress Less by Dr. Don Colbert. In the book, Dr. Colbert says that his most stressed and sick clients were those that were the busiest and did not leave enough “margin” in their lives.  By that he meant time in-between events. Here at Vitalyte Sports Nutrition, we support an active, healthy lifestyle. Healthy includes leaving room to recover from strenuous events. Tennis players take a 90 second break in between odd games. Football has time-outs and basketball is famous for their half-times. So take time outs through out your life, your training and your day. Not only will little breaks insure that you don’t have to take a major sabbatical to recharge your batteries properly, but they also allow you time to shift your focus to other aspects of your life that might need attention. So go take that vacation, that 20 minute nap or that weekend off.
    3. Chose healthy-We are constantly presented with choices. Usually those choices include things that add to our health or things that detract from our health. Learning to identify those things that don’t make us feel good is vital to being able to living a healthy lifestyle. At Vitalyte, we have chosen to create products free from artificial sweeteners and preservatives. We made a choice for health. By choosing products such as Chia Surge Endurance Gel and the new Chia Essentials Bar, you are adding to your health. So next time you go to the store, pick whole grains, organic produce and anti-biotic free meats. Add to your health and realize that you do have a choice.
    Good luck with your balancing all that you have on your plate. I guarantee if you take off the french fries and substitute them with some chia seeds, you will feel a whole lot better. Click Here to buy our Chia Surge endurance gel.
  • What's A Little Chia Between Friends

    By Milena Glusac
    unknown“So how did you meet Taylor?” my roommate Jill asked me as we were heading out the door this past Friday night. We were on our way to meet up with a group of my friends she had not met before.
    “It’s a funny story,” I told her, as a smile came to my face.  “I was running down Pacific Coast Highway one morning last fall and this guy caught up to me and just hung out right behind me.  I was getting frustrated because I couldn’t shake him, even at our six minute mile pace.
    Neither one of us were going to slow down.  Finally he said to me after about two miles, ‘you keep a pretty good pace.’  We started chatting and as it turned out he coached at the local high school, ran in college and we have a ton of friends in common.
    We decided to meet up for breakfast Sunday morning.  “It’s been so hot out,” our friend Greg commented,  “I’m super dehydrated.”  Of course that was my moment to start talking about one of my favorite subjects: the amazing hydrating capabilities of Vitalyte are the perfect way to recover from a hot day, long run or a stellar Saturday night. I’ve lost count of the number of Sunday morning “house calls” I have had to make to friends who had a long and challenging Saturday night... they call me the hangover fairy but I digress...
    When we walked out to our cars after breakfast, I opened my trunk and tossed everyone a few samples of Vitalyte.  I also tossed Taylor a Chia Surge Endurance Gel.  “What’s this?” he asked.  I told him about the amazing benefits of chia seeds and the other great ingredients that set this gel apart from anything else on the market.  “You better bring it with you on our run tonight!”  I told him.  “You aren’t going to run as fast as you were that first day I met you are you?”  Taylor pensively inquired.  “No I'll take it easy but take Vitalyte and bring your chia.  You'll be happy you did.”
    We all went our separate ways for the afternoon and around 6:20pm, when there was a cool breeze and the sun was lazily dangling towards the horizon, Taylor and I met on the corner of Chesterfield and Pacific Coast Highway in Cardiff, chia gel in hand.  We set out for another great run and I really realized what I love about what I do: I've met some pretty amazing people. Some  friends chat over coffee, but my crew chats over an eight mile run and we chat over chia. After all, all of my friends now love Vitalyte so- what’s little chia between friends!
  • Chia: A Miracle Food in the Aztec Empire and the Modern World

    Health food stores are flooded with seeds, seasonings and supplements that promise some amazing benefits, but there is one incredible seed that has remained largely under the radar in modern times, despite centuries of cultivation. That seed, of course, is chia. Chia boasts numerous health benefits, and has been promoted by health experts like Dr. Andrew Weil and Dr. Mehmet Oz, but what exactly is chia and where does it come from? This history of this miracle food is just as remarkable as its benefits.

    By most estimations, chia consumption is believed to date back to approximately 3,500 B.C. The chia seed comes from the desert plant Salvia hispanica, which belongs to the mint family. The plant grows most abundantly in southern Mexico, and was an everyday part of the Aztec and Mayan diets more than 5,000 years ago. Evidence suggests that between 1,500 and 900 B.C., chia was even an important cash crop in the Aztec empire.

    During their golden age, chia seeds were used and consumed in a myriad of different ways. They could be enjoyed by themselves, mixed with other grains, mixed with water to create beverages, ground into flour, incorporated into various medicines, and pressed into a liquid base for face and body paints. Chia seeds were even traded as currency and presented to the gods during important religious ceremonies.

    The ancient Aztecs actually consumed four essential grains on a daily basis: maize (corn), beans, amaranth, and of course, chia. Incidentally, the combination of these four grains satisfies the current Food and Agriculture Organization-World Health Organization (FAO-WHO) guidelines for healthy eating. Clearly the Aztecs were ahead of their time.

    These seeds were not only consumed for everyday sustenance. They were even essential to Aztec warriors, who could sustain themselves for 24 hours on a single tablespoon. Even the Aztecs' enemies saw how vital and important these seeds were to the culture, health and religion of early Mexico, and the Spanish sought to do something about it.

    When the Spanish conquistadors invaded Latin America, they quickly outlawed the cultivation of chia. Hernando Cortez, who led the invasion, sought to subjugate the Aztecs, and believed that the suppression of chia would serve as a huge blow to the Mesoamericans. The Aztecs, after all, believed that chia had religious significance, supplying them with almost supernatural power. The Spaniards succeeded in eliminating chia from daily life, and it soon became an obscure and almost forgotten crop.

    In recent years, chia has made an incredible comeback, as many scientists have come to the conclusion that the diet of these early Americans was far superior to the typical American diet today. Chia has become popular not only in the United States for its nutrients, antioxidants and omega-3 fatty acids, but it has made an impressive comeback in Mexico as well. It remains a traditional food of the Tarahumara and Chumash peoples of Chiuahua.

    Vitalyte's Chia Surge is a revolutionary new energy gel for runners and athletes looking for a healthier, more natural boost during grueling challenges.

  • A new way to find energy when you need it most

    Nutrition has always been an important component of athletic performance, but only recently have superfoods like chia been utilized in concentrated doses to deliver targeted nutrients to athletes. Chia, known widely as the popular novelty household plant grown to resemble hair on clay heads, is now gaining momentum as a premium nutritional supplement. In fact, it is one of the most nutrient-dense foods in commercial use.

    "Chia seeds were a staple of the ancient Aztec diets. Now they are used in many areas of the world for general health and weight loss. As a potent source of many important nutrients, vitamins and minerals, Chia really is a one-of-a-kind superfood. Chia is great for everyone, including competitive athletes. There are many amazing health benefits of chia seeds," says Evan DeMarco, CEO of Vitalyte Sports Nutrition.

    Using an innovative blend of amino acids, beta alanine and the hydration-boosting superfood chia, professional sports nutritionists at Vitalyte Sports Nutrition have created Chia Surge, a revolutionary energy gel designed to provide maximum nutrients at critical points when athletes need them most. The first commercial chia-based energy gel in the world, it improves athletic performance by boosting energy, buffering lactic acid and speeding recovery.

    Chia contains more than eight times the omega-3 fatty acids found in salmon, and is extremely high in protein, both essential to healthy muscle function. Rich in dietary fiber, chia also contains essential minerals such as phosphorus, manganese, calcium, potassium and sodium. Chia seeds also slow down the rate at which carbs are digested, converted to sugar and then delivered to the body, which makes them an especially amazing nutritional addition for diabetics. Everyone though, can benefit from adding a healthy dose of chia to their diet.

    Modern medical science has shown time and again that proper nutrition is a vital component of injury prevention for athletes, especially when participating in strenuous events such as marathons or triathlons. Nutrient-dense, easily digestible foods are the fastest and most effective way to deliver energy on the spot.

    "We are incredibly excited to be launching this groundbreaking product," says DeMarco. "Chia represents one of the greatest superfoods on the planet and we are very proud to be innovators in this field."

    Vitalyte's Chia Surge delivers critical nutrients and energy in the form of an energy gel, designed for use by athletes in need of fuel at critical moments during performance. Boiling nutrition down to a science and discovering the virtues of chia has improved the safety of athletes who may risk dehydration, low salt, bloating or low blood sugar during endurance events. These serious conditions usually result from the over- or under-consumption of water which upsets the balance of electrolytes, replenishing calories with foods that are not easily digestible, or don't replenish enough calories for sustained energy.

    "Chia seeds slow down the rate at which carbohydrates are digested and then assimilated into the body," says DeMarco. "Because they absorb up to 10 times their weight in water, they create a time release system of steady sustained energy instead of immediate spikes in blood sugar. When you combine chia with palatinose like we did in Chia Surge, along with beta alanine and branched chain amino acids, you have an amazing gel that tastes great, buffers lactic acid to improve performance, and delivers energy to hungry muscles for extended periods of time. And at only 75 calories per pack, Chia Surge is the perfect addition to any exercise plan, regardless of duration or intensity."

    Many athletes are now using highly developed nutrition systems to improve their performance and decrease the risk of injury or dehydration during races. It is expected that with the "all-natural" movement in full swing, superfoods like chia will take center stage in the world of supplements and nutritional breakthroughs. Chia Surge is available for purchase on Vitalyte's website, www.Vitalyte.com, and at outdoor specialty store REI

  • My Embarrassing Moment

    Mike and Clarence over at Lace’s Running Store are some of my favorite retailers. As the account executive for Vitalyte Sports Nutrition, I handle a lot of accounts, and let me tell you these guys are great. So I was in their Scripps Ranch, CA location last week and Mike and I were reminiscing about high school running. Mike grew up in San Diego and used to watch me compete. He now coaches at Torrey Pines High School. As we were chatting about how I used to run with my long long hair tied up high in a pony tail, ribbons adorning my golden brown locks and of course my nails were always painted red, he brought up a blast from the past. “Milena, I ran into Saskia Hostetler last week. Do you remember her? You guys competed against each other in high school. When you ran for Fallbrook, she ran for Torrey Pines.”

    “Mike, I totally remember her. What is she doing now?”

    “She’s a doctor in Portland, Oregon. Anyways, your name came up in our conversation and she told me something that is going to make you laugh.”

    “Oh no Mike, what did I do?”

    “She said you used to get sick before your races.”

    “Ohhhhhh yes! I think I threw up before every single race. I used to get so damn nervous. Ha now, I’m so chill. Funny how things change.” I’m thinking to myself that I know this is going to have some kind of embarrassing outcome. What could it be? And then Mike divulged the cliffhanger.

    “Do you remember when you threw up on her on the starting line of CIF Finals?”

    I didn’t know whether to laugh, apologize or play dumb and conveniently not be able to recall it. Because honestly is always the best policy (at least in this case) I figured it best to use my high school stomach maladies to my advantage.

    “Oh My God, Mike now I totally remember. She was super cool about it. I even remember the color of Nike Waffle Racers she was wearing. They were green with an orange swoosh, at least until I hurled on them.” Mike’s laughter escalated and we were both laughing so hard we were crying. “Tell her I said hi and send her my apologies.”

    “She still laughs about it to this day,” Mike said.

    “So on that note Mike, do you want to hear about our awesome new Chia Surge Endurance Gel that we just launched.”

    As I wrote out Mike’s purchase order for the gel and some other Vitalyte products I couldn’t help but think back to my high school days of running. The run’s I used to go on with the boy’s varsity team and the things they would talk about to try to gross me out. Early 5:30am bus rides up to Mt. SAC Invitational and of course the stop at Rocky and Bullwinkle’s after for some go cart racing. And definitely not to forget the pre-race pasta dinner’s with the team and the time we pushed Coach Troy into the pool. It’s good to reflect back and see the fun that was incorporated with in the competition and the friends that I made and still work, train and compete with. All I can say is when I tow the line at the Hollywood Half Marathon in a few months I won’t be nearly as nervous. I’m just happy to be back training and racing. There’s no more pressure, no more stress, no more nerves. It’s about me and fitness and living a balanced happy life. So rest assured whoever you are standing next to me on April 7, 2012 at 100 Universal City Plaza, your Nikes will remain dry!

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