The History Behind Vitalyte Electrolyte Replacement Drink
With all the fabulous advancements in genetic testing it's so easy now to find out "where you came from." So at Vitalyte, we thought our consumers might be a little curious about "where we came from." Here's a little about our history and who is behind that great electrolyte drink you mix up for every tennis match.
Our founder is a man named Bill Gookin. A biochemist by trade and runner by heart, Bill created our electrolyte formula to meet his hydration needs. He made, what he felt, was the ideal drink! His formula had all the essential electrolytes in the exact ratio that the body wanted. Bill started small, running his company out of his garage, and eventually grew as more and more people tried and loved his "Gookinaid." As the business evolved Bill realized it was time for a new name. He felt that his formula was "vital" for optimal hydration and it was an "electrolyte" drink mix, hence the name "Vitalyte."
Those of us who work at Vitalyte are sports enthusiasts. Whether its spending an afternoon on the golf course or a solid 45 shooting hoops, an active lifestyle is a common thread that unites us all. We continue to champion the values that Bill layed down over forty years ago when he founded the company: Provide the consumer with the best product on the market and give them the best value. And we do that! Our product is free from any artificial colors, flavors or sweeteners and we utilize non-GMO ingredients. Plus we offer more product for a much lower price.
So we hope that you've enjoyed getting to know us better. We thank you for being a part of the Vitalyte family and we'd love to hear your Vitalyte story!