At Vitalyte one thing we love about mom's is the encouragement they provide. Those famous words, "You can be whatever you want to be!" Or even, "You can do whatever you put your mind to!" We thought a lot about those sayings when we were thinking about our brand identity. After many hours around the think tank and countless of mom's homemade cookies, we finally came up with what we felt embodied our brand, our ideal, our lifestyle. What Vitalyte are you? Are you the weekend warrior who just feels out of sorts if Sunday goes by without a few miles run on the pavement? Or are you the busy on the go young working adult who squeezes in a six am yoga class before your hour long commute? Whether it's cardio that calls to you or you crave the calm, we have a Vitalyte for you. So what do electrolyte replacement drinks have to do with getting to the office on time? Well we feel that you can't be the best you in this world if you aren't properly hydrated. Science knows that a properly hydrated body is better equipped to handle stress, has quicker motor skills and sharper mental functioning as compared to a body that is dehydrated. So next time you roll your eyes at your mom when she asks, "When you are going to have children already.?" You can calmly smile and say, "I love you mom. Remember that time you told me I could be doctor if I wanted to?"