Rock Your Tri with Tri Rock and Vitalyte

As a premier sports nutrition company, Vitalyte strives to surround ourselves with the best. That is why we are so proud to be the official on-course gel and sports beverage of the 2012 TriRock Series. Competitor Group, pioneers of the road race industry, has brought fun, rock n’ roll, and an unbeatable atmosphere first to the Rock ‘n’ Roll marathon series, and now to their Tri Rock Triathlon series. With live bands lining the course each leg of the race, the energy, passion, and competition simply can’t be beat.

Six races make up the TriRock Series over the span of seven months. Vitalyte Sports Nutrition proudly fuels these rockin n racin’ triathletes through their swim, bike, and run. Thousands of cups of Vitalyte will be filled with the world’s best electrolyte replacement so that each of the 1,500 competitors per TriRock event will be hydrated and prepped to preform at their best. Vitalyte’s innovative Chia Surge Endurance Gel is also available for competitors during the race so that they can get that extra ‘surge’ of power during the last leg of the triathlon.

Thus far, triathletes have graced the waters of Lake Welch for the New York TriRock, held May 5, 2012, and Annapolis, Maryland at the City Docks on May 12th race, to name a few. With perfect weather conditions and a brilliant setting against the Chesapeake Bay, there’s no doubt that this event rocked.

Down the road, keep an eye out for for TriRock Austin, set to take place September 3rd and then on to Vitalyte’s hometown and “America’s Finest City” the following week for TriRock San Diego. September is definitely the month to rock your tri on as the series starts to wind down after that in Lake Geneva, Wisconsin on September 15th and finally closes out the year in sunny Clearwater, Florida on November 11th.

It’s been a wonderful road thus far and we are so proud to hydrate and fuel the athletes that compete in the best triathlon series there is. We will keep you updated with our upcoming adventures and look out for event photos. Stay fit, stay hydrated, stay fueled, and don’t forget to rock your tri.

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