Extreme mental discipline, pushing through a tough practice, going one-on-one with Mother Nature, being part of a team or simply flying through a course with all the elements aligned for an epic day. Whatever reason gets you out on the water, remember even though you're in water doesn't mean you're not at risk for dehydration. In fact, being immersed in water means you probably aren't noticing the hot sun, fatigue, muscle cramping, dripping sweat or intense thirst. Vitalyte's™ isotonic make-up means it absorbs quickly, hydrating you and replacing vital electrolytes faster than the water you're maneuvering. Row, row, row your boat with Vitalyte, the perfect Coxswain!