It takes a runner to know what runners need. It takes a biochemist to know how to make it. Bill Gookin is both. Pushing your body to the limits means you need to hydrate often, but drinking too much water decreases the sodium concentration in your blood. So, Bill created Vitalyte™, the perfect sodium and potassium balance to give you back the vital electrolytes you need faster than a 4-minute mile. So, if you're a professional runner, weekend warrior or walking for a cause, drink some Vitalyte to help you break down the wall and get you across the finish line. On your mark. Get set. Guzzle Vitalyte!