About Us
It all started with a simple goal: helping people.
WHO WE ARE
40+ years ago, Bill Gookin, a marathon runner and biochemist, couldn't find an electrolyte drink without high fructose corn syrup and high-sodium content. This sparked an idea and journey to create a healthy alternative to other sports drinks on the market. After extensive research and testing, Bill formulated the world's first true isotonic sports beverage.
WHAT FUELS US
High-quality and effective hydration solutions that power your body for enhanced performance and health. Our passion as a company is to empower our customers to achieve their greatest potential in all they do. With our natural electrolyte solutions, you'll remain energized, refreshed, and most importantly, well-hydrated, allowing you to fully engage in every moment of the day.
OUR HYDRATION PROMISE
We promise our products are formulated with the highest level of scientific research and high quality ingredients. The perfect balance of glucose and electrolytes delivers an absorption rate faster than any other drink on the market, while only using essential ingredients that you need and nothing you don't.
